PR and News

Lots of people came to our stand at this year's Online Marketing Show for a free International SEO spot-check and to find out more about international online marketing. Wherever your target markets, Wordbank can help with SEO, PPC, social media and website and multimedia localization.

How can we help? 

Global online marketing strategy build: local landscape analysis to help you understand your target market and the online marketing opportunities available. Key page identification to streamline your website localization activities.
International PPC: campaign creation, localization, management and reporting across your country-specific search engines, including Google, Yahoo!, Baidu, Yandex, Naver, Seznam, Yahoo! JP and more.
International SEO: country-specific localized keyword research, quality on-page optimization, off-page strategies and ongoing optimization and reporting.
International social media: in-country brand monitoring and awareness, plus social media content localization, SEO and local distribution to help with brand building, lead generation and off-page link building.
Website & multimedia localization: interactive content localization & optimization for e-learning, Flash, iPhone and Android apps, online gaming, audio and video integration and email marketing.

Don't Say Hi! And Other Lessons In Global Marketing 

Email marketing plays a huge role in both CRM and business development strategies. It is a marketing tool that is being used across geographic boundaries to increasing effect. The really cool thing is that not only does it work for the big brands but, thanks to the nature of the internet, it can also be deployed by SMEs to equal effect to grab a slice of the global market.

Mind you, like any tool, there is a brand health warning if not used in a culturally sensitive way. And yes, there is a role for transcreation to make sure that your global eDM has the maximum impact.
Read the full interview with Wordbank's Marketing VP and the posted comments on email insider.

Keep up to date with best practices and commentary on eLearning localization and transcreation on our regular industry blogs.