A KEYWORD-CENTRIC APPROACH
The Leisure Pass Group is a tourism specialist, creating and managing sightseeing city passes in some of the world’s top destinations. The city passes allow holders free entry to a large number of attractions for one low price. The Leisure Pass Group has established successful products in some of the biggest cities in the world including London, New York City and Paris.
In a competitive landscape, the Leisure Pass Group is strategically increasing brand awareness and product visibility for local market tourist attraction passes to engage new customers and drive sales. As part of the global search engagement, we focused on achieving top positions for a range of highly important brand and non-brand keywords.
We’ve been working with the Leisure Pass Group on all market passes from The London Pass to the newly launched Barcelona Pass. We started with assessing the website to ensure SEO best practice before moving on to keyword relevancy checks and link building.
We used a keyword-centric approach when it came to content creation. This allows us to identify trending keywords in the market, which we intelligently integrate for effective content creation and syndication, with all-important link building results across various travel and lifestyle websites.