• Globalization Management – better control of international campaigns

    Why Produce Your Marcoms image (people on map)Global marketing campaigns introduce a number of complex challenges:

    • Ensuring concepts and copy are suitable for all regions.
    • Coordinating several agencies, e.g. creative, digital and print, across time zones.
    • Managing the buy-in and support of in-country stakeholders, e.g. sales teams, channels and country managers.
    • Managing a plethora of language vendors and the whole complex translation process.
    • Controlling brand identity, consistency and quality of all campaign deliverables across many regions.

    Add budget pressures, lack of resources and ever shortening time-to-market and most marketers would appreciate some expert support. 
    So why produce your marcoms several times over in many different countries when Wordbank can do it in one?
    We have the management expertise to take on many of these challenging central marketing responsibilities:

    • Centralization support to provide overall planning, organization and control of the agencies, vendors, resources and activities involved in the complex marketing localization process.
    • Identifying and coordinating local office marcom needs and managing the campaign and launch approval process through our local approval management service, or delivering the whole linguistic review process where local resources are unavailable.
    • Managing your key multilingual brand-assets to ensure both messaging consistency and cost reduction through re-use of pre-approved content.
    • Increasing the viability of your campaigns by setting design standards and behaviors to ensure that they are designed for global markets right from the start.

    Plane taking offBenefits of outsourcing these responsibilities:  

    • Enhanced customer experience through improved messaging consistency and local suitability.
    • Better control of costs and use of resources, allowing more campaigns to be executed despite shortage of central and local marketing resources.
    • Improved logistics and billing management to free up your time to focus on the brand and creative direction.
    • Improved project visibility and scalability to meet unexpected campaign needs and shorter time-to-market.