• Centralization – bringing control to marketing localization

    Finger pointing to laptop keyboardToday’s harsh market environment demands a high degree of global marketing standardization to constrain marketing costs.  Equally, reaching out to an ever-increasing number of countries, each with different languages, attitudes and legal restrictions, is never easy.  As a result, many brands are centralizing the management of their global marketing to better control campaign execution. 

    In line with this approach, Wordbank can help you improve scalability, responsiveness and cost control by centralizing your localization process as well by:

    • Consolidating master lists of deliverables and identifying local deliverables inventory and budget by country and by product or division.
    • Building detailed localization plans to support product launches and go-to-market plans for all deliverables.
    • Centralizing localization logistics planning and billing management. 
    • Enabling online project submission, status reporting and content approval via client extranet.
    • Overseeing management, cost control and payment for all contributing agencies and preferred translators.
    • Internationalizing layout templates and setting technical standards for CMS, print and web to ensure that different languages can be accommodated while engineering and DTP costs are controlled.
    • Policing source file compliance with brand and messaging guidelines prior to localization.
    • Creating style guides and key terminology databases for each locale to ensure creativity and consistency of messaging.
    • Briefing the countries and channels on campaign objectives, and the deliverables' deadlines for each locale.