Global marketing presents many complex challenges. Let us simplify things for you by providing centralized support. You’ll get help with the overall planning of your campaigns, plus the organization and control of the agencies, suppliers, resources and activities involved in running a localized international marketing campaign.

Wordbank - Management services

International campaign management

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This combination of centralization and localization enables you to run high-impact international marketing campaigns that are appropriate for each of your markets, while reducing cost and resource requirements. Our client extranet provides full transparency, from asset selection and budgeting through to invoicing and reporting on a central or regional basis.

Communications consistency

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Ensuring your global communications are consistent is vital for building a strong international brand. Our expert terminology management team will work with you at the start of the process to identify your key marketing terminology and build a strategy to grow and maintain those linguistic assets. We use best-of-breed technology and high-spec workflow tools to achieve this for you, incorporating translation memory (TM) and terminology databases to check new content against previously translated content. Our aim is also to bring significant cost savings through re-purposing content across multiple channels.

Local approval management

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Wordbank - Management services

Local approval is an important part of centralized localization. It ensures consistency with any communications being handled locally, and with local language and culture, as well as with your corporate messaging and culture. We know that local resources are often scarce, so we make this as simple as possible by providing a support team and our client extranet - WordXtra.

WordXtra provides planning information, briefs and reference materials, plus an online form to provide feedback when signing off work. It also sends personal notifications, reminders and escalation notices. Our in-house team will liaise with your in-country resources to support their activities and ensure that their stylistic, linguistic and marketing preferences are captured and incorporated into all marketing materials.

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