Increasing the number of visitors to your site is only part of the solution to driving incremental sales. The actions your customers take, and how they respond to your content, are equally important. Which is why, at Wordbank, to make sure our recommendations are working (and to take some of the subjectivity out of translation), we’ll test language, design, functionality and CTAs to figure out the most effective way to achieve your business goals.
CONTENT TESTING IN EVERY MARKET
With conversion-rate optimization, we’ll drive customers more effectively through your online sales funnel, registration or sign-up processes. And this will speed up the flow of customers to sales people and resellers. Combining cultural insights and 28+ years of global content experience, we’ll test specific recommendations per country and language, making the smallest changes that will contribute significantly to your bottom line.
VALUE IN LANGUAGE
TAKE THE SUBJECTIVITY OUT OF LANGUAGE
We know language can be rather subjective. What better way to take the subjectivity out by pinpointing the messages that earn you the best returns? We provide solid insight into what works and what doesn’t. And the best thing? The insights you receive give you definitive answers to these questions. We approach localization and optimization systematically to increase traffic and click-through rates and provide a holistic benefit to your business and your customers.
OPTIMIZE YOUR RESOURCES
You want to identify the most valuable and influential areas of your site – and to gather business intelligence that’s both provable and highly specific to your business and market needs. Together, we’ll intelligently set priorities for the languages, content and pages that should receive the most attention, allowing us to effectively push performance and provide a framework for making changes and measuring your success.
DELIVERING YOUR BRAND PROMISE
GOOD EXPERIENCES FOR YOUR AUDIENCE
By optimizing your message and your customer’s website experience, we’ll provide more intuitive navigation, more relevant messaging and a clearer interface that your global markets demand. When we improve experience, we drive both loyalty and retention. And good experiences, of course, make for good customers.