MARKET RESEARCH

To grab your audience’s attention, drive sales and build loyalty, your winning global initiative should be rooted in a deep understanding of audience needs and behavior. And that’s where our years of global knowledge and cultural understanding will really help. We know words, and we know people. And we’ll use our 28+ years of cultural insights to build, localize and inform your marketing decisions and make sure you reach the right audience, at the right time, in the right language.

http://www.wordbank.com/wp-content/themes/Wordbank/css/fonts/svg/basic_elaboration_message_heart.svg

GET TO KNOW YOUR CUSTOMER

AUDIENCE PROFILES

To target your customers in a language they’ll relate to, on a device they can’t put down and with an experience they won’t forget, you’ll need to know them really well. Share your customer data and research with us, and we’ll dig deeper (with desk and primary research) to produce audience profiles and top-level international marketing activity recommendations, based on real customer insights. And when we know what your customers like, we’ll know how to reach them.

http://www.wordbank.com/wp-content/themes/Wordbank/css/fonts/svg/basic_compass.svg

GET TO KNOW YOUR MARKET

LOCAL LANDSCAPING

Not sure which region to target, which market(s) to launch in or what your competitors are up to? Timing is crucial, so we’ll research and compile market landscape reports to help fine tune your global strategy. Supplement your knowledge with ours (including desk, primary or secondary research), and we’ll provide you with a strategic foundation to launch your international activities from. Then, we’ll build out content, messaging and channel strategy to wow your customers and keep you ahead of your competitors.