Get a free International SEM Audit at OMS10
Smart online marketing is about ranking, click-through and conversion. That is why online spend is focused on optimization, relevance, link-building, targeted content, ad-variant testing, automated-bidding on Google – at least it is when we market in English.
STOP - If you have translated your website into several languages don't go any further don't risk throwing good money after bad - STOP. Nine out or ten translated language sites we audit are not optimized in any but the most basic way and hence are hard to find.

Come by Stand 422 at the Online Marketing Show at Olympia and register ( or get a sneak preview) for a free Multilingual SEO or international PPC Audit. We guarantee that this will identify a number of areas that you could fix to improve international traffic, click-through and conversions on your international website.

Want to know more about our International SEO or Adwords translation services?

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Looking for skilled Search Marketers
To meet the increasing demand for both Multilingual SEO and International PPC Wordbank is setting up a team to both service and develop this significant global market opportunity, building on its extensive skills and experience in website and online marketing localization. Apply now!

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Don't Say Hi! And Other Lessons In Global Marketing
Email marketing plays a huge role in both CRM and business development strategies.  It is a marketing tool that is being used across geographic boundaries to increasing effect. The really cool thing is that not only does it work for the big brands but thanks to the nature of the Internet it can also be deployed by SMEs to equal effect to grab a slice of the global market.
Mind you like any tool there is a brand health warning if not used in a culturally sensitive way.  And yes, there is a role for transcreation to make sure that your global eDM has the maximum impact.
    Read the full interview with Wordbank's Marketing VP and the posted comments on email insider.

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Blog with us
Keep up-to-date with best practices and commentary on eLearning localization and Transcreation on our regular industry blogs.