Print Collateral Localization – producing cost-effective local collateral

Many marketing campaigns still benefit from several print elements such as direct mail, trade-press advertising and in-store materials.  Therefore, any pan-European campaign attempting to reach 26 countries will involve considerable print and distribution costs, even when using on-demand print.  Should any linguistic or language setting mistakes occur in the print collateral, they can be both highly visible and potentially costly to rectify.

 Our approach to localizing print collateral is to take responsibility for the whole process from sign-off of the original to the final pre-flight checks of fully-localized language versions.  This ensures that what goes to print has been proofread and checked to ensure the integrity and accuracy of language, fonts, layout, artwork and any color separations, minimizing the probability of reprints and pulping.

Wordbank's print media services deliver: 

• Expertise in more than 40 languages, including bidirectional (Hebrew, Arabic) and double-byte (Asia-Pacific) languages.
• In-depth knowledge of language production for all mainstream print media, including Quark XPress, InDesign, Illustrator, Freehand, PageMaker, Photoshop and FrameMaker.
• Familiarity with the peculiarities of working with languages in these packages and extensive experience of troubleshooting encoding and typographical issues.
• Powerful content filters for automated text extraction and reinsertion, removing the need for manual cutting and pasting, and enabling our publishing specialists to focus on the specific design localization issues. Using this approach, localized print media can be delivered up to 75% faster than with manual typesetting methods.

While we cannot localize from a PDF, we can quickly give you a budgetary quote from a representative sample.  We need the final artwork file to give you a firm quote and to recommend fonts for Asian and other complex character sets.