Search and social media are exploding across the globe. This represents not only an opportunity, but also a threat to any brand with global aspirations. Turn to our in-house experts to create, implement and manage your international internet marketing, including multilingual SEO, international PPC and social media strategies. We'll get your positioning right so that you attract high-quality leads from your target markets. We can also help you to monitor brand sentiment in the countries where you're active and start to interact with the communities that appeal to your local audiences.

Wordbank - Search and Social

Multilingual keyword research

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Just translating keywords doesn't work. You need to know which words and variations your potential visitors are really searching on. Our search team will review your English keywording and put the appropriate localization process in place to help you reach your local audiences. We use a combination of translation technology and in-country search specialists to ensure we deliver appropriately structured and targeted keywords. Whether for SEO or PPC purposes, we always carry out research in the relevant local search engines, such as Baidu, Yandex and Yahoo! Japan, to get you the most applicable results.

International PPC

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Whether you need keyword research, ad text localization, account set-up and build, or ongoing optimization and reporting, we can get you results from local paid search campaigns. You can hand over full responsibility for your international display network advertising and any locally relevant pay-per-click (PPC) advertising. We actively manage campaigns in Baidu, Yandex, Yahoo! Japan and Naver, as well as Google, to ensure that your campaigns are effective across the world. If you're already running global campaigns but not getting those all-important conversions, we can help with a full audit and optimization recommendations.

Multilingual SEO

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Wordbank - Search and Social

If you’ve already translated your website, our SEO services will help to improve the visibility of your content in local searches. We can identify the key areas of your site that will benefit from optimization, based on your local marketing objectives, and will use our in-country search specialists to carry out keyword research and on-page optimization. We can provide ongoing optimization and reporting too, so that your rankings just keep getting better and meet your changing marketing objectives. If you haven't yet translated your web content, our core website localization service can include SEO to ensure that your global sites are visible where it counts.

Link building

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If your global websites aren't yet bringing in the visitor numbers you hoped they would, carrying out some targeted link building could make all the difference. Local link building is central to international internet marketing and could be critical in improving ranking and traffic for your global sites. You'll need a carefully targeted link building strategy per locale, as a blanket approach won't get you results with all search engines.

Wordbank's search team focuses on quality, not quantity. Each link is selected for its relevance, domain authority and trust levels to ensure they achieve your SEO goals and attract the right kind of visitors to your site. And our quality-focused strategy involves creating links from a variety of sources, including other websites, niche directories, press releases, PR coverage, social news and social media. We can work with your existing translated websites, or integrate this service as part of a full website localization service.

International social media

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Social media is huge and growing daily, with a variety of sites and platforms attracting very different audiences. To be effective in a global market, your social media strategy has to be tailored to your target audience in each locale.

Our services don’t just include the translation and transcreation of posts, comments and content published via social media. We also provide listening and dialogue services to help you monitor and respond to what your audiences are really talking about. We can recommend the social media sites most relevant to you in each country, both for promoting your brand and protecting its reputation.

PR & blog localization

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Wordbank - Search and Social

If you have valuable content locked in English press releases, articles and blog posts, we can help you get the most out of it by adapting all of your link-attracting content to suit your local markets. Our linguists can work directly in WordPress or mainstream CMS systems to improve speed and efficiency and apply the right level of translation – standard or creative – to speak to your readers in each local market and improve your ranking and site visits.

To support your creation of articles and blog posts, we can provide copy on an occasional or regular basis across a wide range of subject areas and verticals. Naturally we then also localize them for other markets where appropriate.

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