Are you or your search agency just randomly sending out Adwords' text lines to be translated with all the other web content?
If so we recommend you STOP!
Adwords are a very specific and special media, requiring particular care when being translated. Here at Wordbank we think we have a better approach. Why, because we know that Adwords:

• Play a major role in any international PPC campaign
• Require a range of locally appropriate (and often deep) trigger keywords
• Work best with a prominent, relevant primary keyword
• Contain 5 elements which must be translated in context and feature the primary keyword.
• Come in groups and campaigns

START using Wordbank SMART Adwords translation.

 

• carry out the local keyword research, on the basis of your brief and the relevant landing page, using the Google toolset
• create the list of multiplied local keywords in 'Broad', 'Exact', 'Phrase' or the 'Negative' formats ready to be uploaded into Google Adwords
• translate the Adwords in context, using the primary keyword, while staying within the Adword character restrictions.

Wordbank SMART Adwords translation can help ensure that your paid ads are better tuned to the local market while improving the probability of your ads being served in the right place at the right time.