SMART International SEO

Companies large and small are trying to attract global customers by improving search engine ranking and through specific international PPC campaigns.  Many companies can provide tools to track your keyword ratings and offer "optimization" of one sort or another on your English site.
But what about the other language sites - are you getting similar results? 

More than half (55%) of Russians prefer to use Yandex, while 21% use Google. 60% of Chinese head for Baidu versus 25% for Google.

Nine out of ten language sites we audit have had minimal optimization and very low rankings. Smart International SEO is all about maximizing ranking and visibility by identifying the best terms across the dominant local search engines such as Yandex and Baidu. For companies looking to increase conversion, multilingual SEO offers a huge opportunity to attract the right traffic and generate more business from your language sites. 
Our keyword research is done in local language, by specially trained linguists, using tools such as Google's keyword tool. Often the locally popular keywords we identify are far from the obvious translations and can easily be a hybrid of English and local terms.  In our experience optimization is best done once the keyword research has been completed and agreed with the countries involved.

Wordbank offers international SEO as part of our Search Marketing Translation (SMART) services to enhance your organic search results by ensuring that the right local keywords are identified, researched and then embedded in your content during translation to maximize search engine visibility.
Of course that is not the whole story - we can also help with local link-building to your language sites, translating white-papers and articles and posting them in all the right places!