What’s the point of tone of voice? With tight marketing budgets, can it really make any measurable impact on your business goals? Find out why defining your tone of voice and adapting it for local markets can make or break…
It may be tempting to think of tone of voice as simply a vanity project. But as budgets tighten, we make the business case that defining your tone and adapting it for local markets is more important than ever.
For over 30 years, we’ve been helping clients fulfil their international ambitions and pioneering fresh approaches to marketing localization. As we get ready for the next decade, we’re looking back on the journey so far.
Will building a brand delay international expansion? Not necessarily. Here’s how you can establish your brand identity in any market without losing momentum.
One is exclusive. The other is inclusive. Juggling British luxury brands and social media is a delicate balancing act – but it is possible. We explain how to make these digital platforms work for your brand.
Many British luxury brands are struggling to adapt to a changing global climate while protecting their brand identity. But there's hope. Here's how to keep up with the times, preserve your brand heritage and market a luxury brand overseas.
Tone of voice (TOV) is a hot topic right now, but there’s a lot of confusion about what it is – and what it isn’t. We filter the noise to give your brand a voice that will be heard.
As the saying goes, failing to prepare means preparing to fail. Without setting up secure protection for your brand’s voice, it will be diluted over time and eventually drowned out.
Exporting your brand overseas can often feel like a choice between protecting your individual brand voice or adapting to culturally-specific attitudes. But it doesn’t have to be this way.
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