Brand Archives - Wordbank (UK)

Brand International Marketing Localization

April 3, 2023

3 reasons to invest in your global tone of voice

What’s the point of tone of voice? With tight marketing budgets, can it really make any measurable impact on your business goals? Find out why defining your tone of voice and adapting it for local markets can make or break…

Zoe Willis

Love5

Brand International Marketing

July 16, 2020

Why You Should Invest In Tone Of Voice

It may be tempting to think of tone of voice as simply a vanity project. But as budgets tighten, we make the business case that defining your tone and adapting it for local markets is more important than ever.

Jonny Simpson

Love3

Brand International Marketing Localization

December 12, 2019

Wordbank: Pioneering The Way For Over 30 Years

For over 30 years, we’ve been helping clients fulfil their international ambitions and pioneering fresh approaches to marketing localization. As we get ready for the next decade, we’re looking back on the journey so far.

Jonny Simpson

Love4

Brand

November 12, 2018

How Building A Brand Fuels A Start-Up’s Global Growth

Will building a brand delay international expansion? Not necessarily. Here’s how you can establish your brand identity in any market without losing momentum.

Zoey Cooper

Love2

Brand Content Marketing

July 30, 2018

How British Luxury Brands And Social Media Connect

One is exclusive. The other is inclusive. Juggling British luxury brands and social media is a delicate balancing act – but it is possible. We explain how to make these digital platforms work for your brand.

Jonny Simpson

Love3

Brand International Marketing

July 23, 2018

How To Market A Luxury Brand With A British Identity

Many British luxury brands are struggling to adapt to a changing global climate while protecting their brand identity. But there's hope. Here's how to keep up with the times, preserve your brand heritage and market a luxury brand overseas.

Jonny Simpson

Love2

Brand

June 29, 2018

How To Fix Your Brand’s Tone Of Voice

Tone of voice (TOV) is a hot topic right now, but there’s a lot of confusion about what it is – and what it isn’t. We filter the noise to give your brand a voice that will be heard.

Zoey Cooper

Love1

Brand International Marketing Localization

August 30, 2017

How To Avoid Brand Dilution

As the saying goes, failing to prepare means preparing to fail. Without setting up secure protection for your brand’s voice, it will be diluted over time and eventually drowned out.

Zoey Cooper

Love3

Brand International Marketing Localization

August 28, 2017

How to capture brand personality abroad

Exporting your brand overseas can often feel like a choice between protecting your individual brand voice or adapting to culturally-specific attitudes. But it doesn’t have to be this way.

Zoey Cooper

Love3

Brand

3 reasons to invest in your global tone of voice

Why You Should Invest In Tone Of Voice

Wordbank: Pioneering The Way For Over 30 Years

How Building A Brand Fuels A Start-Up’s Global Growth

How To Market A Luxury Brand With A British Identity

How To Fix Your Brand’s Tone Of Voice

How To Avoid Brand Dilution

How to capture brand personality abroad

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