Our Blog

Sarah Kerkache
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indian-woman-counting-money
Consumer BehaviourMarket Insights
October 17, 2019

How To Untangle Consumer Behaviour In India

India, land of diversity – home to a host of languages, climates and traditions. Defining your target audience is key to understanding consumer behaviour in India. Here’s how to grow your brand in this fast-paced market.
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Jonny Simpson
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clothes-rail
Consumer BehaviourMarket Insights
August 4, 2019

How To Keep Pace With Chinese Consumer Behaviour

China is moving to an all-digital retail value chain. This has wide-ranging implications for Chinese consumer behaviour. If you want to market your product in China, here are the trends you need to keep up with.
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Isabel Evans
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woman-reading-on-mattress
Consumer BehaviourMarket Insights
June 14, 2019

What Spanish Consumer Behaviour Means For Your Brand

Spanish consumer behaviour is easy to understand. They want value for money, and they want you to connect with them. Here’s how to make this work for your brand.
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Jonny Simpson
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Consumer BehaviourMarket Insights
May 14, 2019

What You Should Know About Italian Consumer Behaviour

Italy is synonymous with quality. So it’s only natural Italians demand the same standards from foreign brands. Here’s how to stand out with our guide to Italian consumer behaviour.
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Isabel Evans
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british-bulldog
Consumer BehaviourMarket Insights
April 8, 2019

UK Consumer Behaviour: What Do The British Want?

The UK may be confusing right now – but UK consumer behaviour isn’t. And there are still good reasons for your brand to launch in the UK. Here’s how to give British customers what they want.
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Jonny Simpson
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woman-looking-at-phone
Consumer BehaviourMarket Insights
January 18, 2019

What do Russian consumers want?

Entering Russia as a foreign brand can be daunting. But earning Russian consumers’ trust will pay off – they’re highly loyal. Here’s how to cultivate a successful brand identity in Russia.
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