Content Marketing
March 2, 2019

How (And Why) To Build A Global Content Governance Model

Content governance is a scary term for a simple concept: giving your content strategy the momentum it needs to succeed. Here’s how to get it right in every market.
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Content MarketingInternational Marketing
December 10, 2018

Global Marketing: How To Measure Success Overseas

Measuring your content’s impact at home is tough. Knowing how to measure success overseas can be even harder. But it doesn’t have to be that way. Here are three steps to help take control of your content in any market.
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BrandContent Marketing
July 30, 2018

How British Luxury Brands And Social Media Connect

One is exclusive. The other is inclusive. Juggling British luxury brands and social media is a delicate balancing act – but it is possible. We explain how to make these digital platforms work for your brand.
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Content MarketingDigital Marketing
June 23, 2017

SEO Tips: Integrating Keywords Into Content

Keywords don’t have to kill creative content – but they do still have an important role to play. Clever, flexible use of these words will mean that your writing remains natural and organic, but is still seen.
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Content Marketing
February 29, 2016

Message Testing and Optimisation

Driving traffic to your site is great. Making sure those people are engaged, signing-up or purchasing, is even more important. Your marketing messages should therefore evoke feelings and drive actions. There are varying degrees of response you can expect, depending…
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Content Marketing
July 20, 2015

Kerning Typography: What You Should Know

Kerning may not be something you'd usually associate with cool, but it's something we (on the Wordbank print media team) feel pretty passionate about. If you're not sure what it means, kerning is the typographic process of adjusting the space between characters.…
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