August 2, 2023
Global Branding that Resonates across Borders
Discover how to develop global branding that stays true to your brand’s core identity and engages your in-country audiences.
June 28, 2023
Luxury Market Research: Global Success in 3 Steps
Luxury brands have leveraged the idea of exclusivity to market their products and services. But how can marketing an exclusive luxury lifestyle square with the need for all brands to be accessible and visible online and on social media in…
November 8, 2019
E-Commerce In The Netherlands: How To Go Dutch
E-commerce in the Netherlands: welcome to a small country with real clout. English proficiency is high, but don’t take success for granted. You’ll need to adapt your approach to build lasting appeal. Here’s how to go about it.
September 30, 2019
Why E-Commerce In India Is Full Of Potential
‘If you can make it there, you can make it anywhere.’ No, it’s not New York. We’re talking about e-commerce in India. Boasting big numbers and bigger potential, it’s where global brands are investing. Here’s what you need to know.
March 26, 2019
E-Commerce In Germany: Three Marketplaces You Should Sell On
E-commerce in Germany has a lot to offer your brand. But it’s not enough just to set up shop – you’ll need to sell on the top online marketplaces too. Here’s why – and how to go about it.
October 1, 2018
E-Commerce In France: A Playbook For Success
E-commerce in France is a growing market. Here’s how to woo French shoppers on your site and on Rakuten France – the region’s largest online marketplace.