International Marketing Archives

International Marketing Strategy

July 6, 2020

Do Our 2020 Global Marketing Trends Hold True?

The worldwide spread of COVID-19 and wide-reaching anti-racism protests have transformed the global marketing landscape, impacting consumer behaviour in most markets. However, key 2020 global marketing trends around digital, design, brand and localization still hold true.

Jonny Simpson

Love3

International Marketing Strategy

April 29, 2020

COVID-19: Where Next For Your Global Marketing?

While the uncertainty of COVID-19's global economic impact continues, brands are adapting. We’ve looked back on the first few months of global marketing during this period to inform the next steps for your brand.

Sarah Kerkache

Love4

Consumer Behaviour International Marketing Market Insights

February 18, 2020

How To Build Great Ramadan Marketing Campaigns

It’s all too easy for Ramadan marketing campaigns to look clichéd and fall flat. A clever crescent-shaped design won’t cut it. Instead, here’s how you can deliver effective, thoughtful Ramadan campaigns your customers will love.

Sarah Kerkache

Love4

Consumer Behaviour International Marketing Market Insights

February 10, 2020

Why You Need A Ramadan Marketing Strategy

The countdown for Ramadan 2020 has begun – are you ready? Because the right Ramadan marketing strategy could be a huge opportunity for your brand. Here’s why.

Sarah Kerkache

Love4

International Marketing Localization Translation

January 29, 2020

Translation Services: Where Should I Start?

You’re ready to send your content out into the world. You know you’ll need the help of translation services, but where do you start? And how can you make sure it goes to plan? Here’s what to prioritize at the…

Sarah Kerkache

Love5

International Marketing Localization Translation

January 24, 2020

Should I Even Bother With Human Translation?

The UK is the world’s second-largest market for language services, with £1.35 billion in revenue. But with the rise of AI and machine translation technology, has human translation had its day? Is translation itself even necessary anymore? We explore the…

Sarah Kerkache

Love5

Brand International Marketing Localization

December 12, 2019

Wordbank: Pioneering The Way For Over 30 Years

For over 30 years, we’ve been helping clients fulfil their international ambitions and pioneering fresh approaches to marketing localization. As we get ready for the next decade, we’re looking back on the journey so far.

Jonny Simpson

Love4

Content Marketing International Marketing

August 14, 2019

How To Create Audience Profiles That Work

Want to know your customers and speak their language – across multiple markets? Got a limited marketing budget? Then it’s time to get strategic. Reliable audience profiles will help.

Zoey Cooper

Love3

Consumer Behaviour International Marketing Market Insights

March 29, 2019

German Consumer Behaviour: Five Things Shoppers Want

To make it in Germany, you’ll need to get to grips with German consumer behaviour. Here’s what German shoppers expect online – and how you can win their hearts.

Jonny Simpson

Love4

International Marketing

March 28, 2019

The Essential Guide To German Social Media

Social media may be less popular in Germany than elsewhere, but it’s still worthwhile – especially if you’re targeting millennials or Gen Z. Here are the platforms and strategies you need to conquer German social media.

Jonny Simpson

Love3

International Marketing

Do Our 2020 Global Marketing Trends Hold True?

COVID-19: Where Next For Your Global Marketing?

How To Build Great Ramadan Marketing Campaigns

Why You Need A Ramadan Marketing Strategy

Translation Services: Where Should I Start?

Should I Even Bother With Human Translation?

Wordbank: Pioneering The Way For Over 30 Years

How To Create Audience Profiles That Work

German Consumer Behaviour: Five Things Shoppers Want

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