Localization Archives - Wordbank (UK)

International Marketing Localization

February 8, 2022

Why You Need The Marketing Localization Blend

Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together and inform each other, the magic happens.

Jonny Simpson

Love3

Localization

August 3, 2020

Why Brand Guidelines Are Vital For Global Growth

When your company is small, your team gets the brand because they’re immersed in it. As you gain customers and markets, it can be harder to grow your business without diluting your brand. Multi-market brand guidelines will help.

Sarah Kerkache

Love2

Localization Translation

July 29, 2020

When Should You Ask For Transcreation?

Translation is a hard-working, dependable process. But when you need to create an emotional impact in another culture, you’ll soon reach its limits. That’s where transcreation comes in.

Sarah Kerkache

Love3

Localization Media Design

May 22, 2020

Behind The Scenes Of Our Winning UN COVID-19 Design

We created winning multilingual COVID-19 artwork for the UN, in just nine days. Click here to discover the secret behind our success.

Zoey Cooper

Love4

Localization Translation

February 26, 2020

A Daft Punk Guide To Quality Translations

Better, faster, cheaper, louder: want quality translations without going daft? Here’s how to get more from your budget.

Sarah Kerkache

Love4

International Marketing Localization Translation

January 29, 2020

Translation Services: Where Should I Start?

You’re ready to send your content out into the world. You know you’ll need the help of translation services, but where do you start? And how can you make sure it goes to plan? Here’s what to prioritize at the…

Sarah Kerkache

Love5

International Marketing Localization Translation

January 24, 2020

Should I Even Bother With Human Translation?

The UK is the world’s second-largest market for language services, with £1.35 billion in revenue. But with the rise of AI and machine translation technology, has human translation had its day? Is translation itself even necessary anymore? We explore the…

Sarah Kerkache

Love5

Brand International Marketing Localization

December 12, 2019

Wordbank: Pioneering The Way For Over 30 Years

For over 30 years, we’ve been helping clients fulfil their international ambitions and pioneering fresh approaches to marketing localization. As we get ready for the next decade, we’re looking back on the journey so far.

Jonny Simpson

Love4

Localization Translation

August 22, 2019

How To Tell If MT Post-Editing Is Right For You

MT post-editing is here to stay. If it’s faster or cheaper than human translation, there’s a case for it. The stakes are high, but the budget and quality risks are real. Here’s how to turn the odds in your favour.

Sarah Kerkache

Love3

Localization

September 7, 2017

Three Reasons To Localize Your Post-Sales Support

Post-sales is often overlooked when it comes to localization, but it is vital for building brand loyalty and winning repeat business. We look at why it matters – and what to do about it.

Gad Mimran

Love1

Localization

Why You Need The Marketing Localization Blend

Why Brand Guidelines Are Vital For Global Growth

When Should You Ask For Transcreation?

Behind The Scenes Of Our Winning UN COVID-19 Design

A Daft Punk Guide To Quality Translations

Translation Services: Where Should I Start?

Should I Even Bother With Human Translation?

Wordbank: Pioneering The Way For Over 30 Years

How To Tell If MT Post-Editing Is Right For You

Three Reasons To Localize Your Post-Sales Support

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