Localization is an established practice in the business world in Europe. Home to 44 countries, the continent has 100 languages that are still spoken today. Close proximity to so many different regions with unique languages and cultures has made localization…
Luxury brands have leveraged the idea of exclusivity to market their products and services. But how can marketing an exclusive luxury lifestyle square with the need for all brands to be accessible and visible online and on social media in…
A marketing localization strategy is a crucial step to global success, but it can be challenging. In-depth insights and in-country experts can help effectively reach and engage your global target market.
You may have heard of hyperlocalization, but it can be unclear what this marketing term means. Is there a difference between hyperlocalization and localization? Should you be thinking about making your next campaign hyperlocal? Read our blog to find out.
As a global brand, your goal is to inspire engagement and action, in your home market and internationally. Creative media localization ensures your international content marketing engages your target audiences in a meaningful way.
What’s the point of tone of voice? With tight marketing budgets, can it really make any measurable impact on your business goals? Find out why defining your tone of voice and adapting it for local markets can make or break…
As businesses continue to navigate a challenging landscape, marketing localization is a great way to bolster your international strategy and weather economic uncertainty in the coming year.
We’re your global marketing and localization team. For thirty years we’ve been helping brands discover, define and deliver their stories with local language content their customers love and share. Tell us your international ambition, and our team of experts will tailor a solution to exceed it. We’ll connect your words to the right people, in the right language, on the right channels.