Localization Archives | Wordbank (UK)

Brand International Marketing Localization

December 12, 2019

Wordbank: Pioneering The Way For Over 30 Years

For over 30 years, we’ve been helping clients fulfil their international ambitions and pioneering fresh approaches to marketing localization. As we get ready for the next decade, we’re looking back on the journey so far.

Jonny Simpson

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Localization Translation

August 22, 2019

How To Tell If MT Post-Editing Is Right For You

MT post-editing is here to stay. If it’s faster or cheaper than human translation, there’s a case for it. The stakes are high, but the budget and quality risks are real. Here’s how to turn the odds in your favour.

Sarah Kerkache

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Localization

July 8, 2019

The Content Toolkit: Meet Your Star Players

Localization is a team sport. A content toolkit can protect your brand from costly mistakes – and squabbles on the pitch. Find out how here.

Sarah Kerkache

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Localization

September 7, 2017

Three Reasons To Localize Your Post-Sales Support

Post-sales is often overlooked when it comes to localization, but it is vital for building brand loyalty and winning repeat business. We look at why it matters – and what to do about it.

Gad Mimran

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Localization Project Management

September 4, 2017

How To Meet Tight Content Deadlines

Hitting deadlines is a crucial part of any business, but when it comes to content creation, there are many obstacles that can slow you down. We explain how to optimize the process for maximum efficiency – without compromising quality.

Zoey Cooper

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Localization Translation

September 1, 2017

Why cost per word rates are misleading

Cost per word is a popular means of working out how much you should pay for translation services. But it doesn’t show you the full picture, often resulting in overpricing and poor quality. There’s a better way.

Zoey Cooper

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Brand International Marketing Localization

August 30, 2017

How To Avoid Brand Dilution

As the saying goes, failing to prepare means preparing to fail. Without setting up secure protection for your brand’s voice, it will be diluted over time and eventually drowned out.

Zoey Cooper

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Brand International Marketing Localization

August 28, 2017

How to capture brand personality abroad

Exporting your brand overseas can often feel like a choice between protecting your individual brand voice or adapting to culturally-specific attitudes. But it doesn’t have to be this way.

Zoey Cooper

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Localization Translation

August 26, 2017

A Case For Content Maintenance

Innovation tends to dominates the headlines, yet from our experience it’s the ugly stuff that has a huge impact on a localization system. In this article, we make a case for a consistent and disciplined approach to content production, a…

Gad Mimran

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BY ZOEY COOPER Localization

July 8, 2016

Content Localization: Avoiding Cultural Traps

You’ve no doubt read a lot about words and phrases that make people click, that progress them nicely along the intended customer journey, and that drive positive outcomes. But what’s the best way to do this when you’re marketing internationally? How…

Zoey Cooper

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Localization

Wordbank: Pioneering The Way For Over 30 Years

How To Tell If MT Post-Editing Is Right For You

The Content Toolkit: Meet Your Star Players

Three Reasons To Localize Your Post-Sales Support

How To Meet Tight Content Deadlines

Why cost per word rates are misleading

How To Avoid Brand Dilution

How to capture brand personality abroad

A Case For Content Maintenance

Content Localization: Avoiding Cultural Traps

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