As businesses continue to navigate a challenging landscape, marketing localization is a great way to bolster your international strategy and weather economic uncertainty in the coming year.
LinkedIn is the obvious choice when it comes to B2B marketing. Not only is it a great place to target senior stakeholders and C-suite executives, it also serves as a hub for brand awareness, credibility and community building. But how…
Ask any digital marketer and they’ll tell you, SEO is essential for e-commerce brands. But how are your international e-commerce websites performing? Read our guide on how to maximize your results with international SEO for e-commerce.
Popular local social media platforms are important when planning your global social strategy. Discover four of the biggest regional channels and how to choose which ones to focus on.
With over two billion monthly active users, Instagram is contending with websites as a digital shopfront. It’s also rivalling search engines for worldwide brand research. Want global visibility? We explore the best approaches to social media optimization.
Over half the world now uses social media. It’s an essential marketing tool to reach and engage your customers. Want to build a successful global social media strategy? Here’s how to connect with your audiences.
Global trends have dominated the beauty conversation over the past few years, affecting online discourse to product sales. But what does this mean for local markets?
International marketers face a challenging global environment in 2023. But those who focus on market relevance, authenticity, and connection will come out ahead.
Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together and inform each other, the magic happens.
When your company is small, your team gets the brand because they’re immersed in it. As you gain customers and markets, it can be harder to grow your business without diluting your brand. Multi-market brand guidelines will help.
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