Content Marketing
February 29, 2016

Message Testing and Optimisation

Driving traffic to your site is great. Making sure those people are engaged, signing-up or purchasing, is even more important. Your marketing messages should therefore evoke feelings and drive actions. There are varying degrees of response you can expect, depending…
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Content Marketing
July 20, 2015

Kerning Typography: What You Should Know

Kerning may not be something you'd usually associate with cool, but it's something we (on the Wordbank print media team) feel pretty passionate about. If you're not sure what it means, kerning is the typographic process of adjusting the space between characters.…
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Translation
August 28, 2013

Machine Translation vs Human Translation – The Marketing Perspective

Machine translation (MT) is a hot topic within the localization world. The improvements in MT have been impressive and it has become a more common method of translating content. But is machine translation always appropriate and should it be used…
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Advertising
July 5, 2012

Yandex Advertising: How To Open & Run an Account

  Due to fairly high interest on my recent post "opening a Baidu PPC account", it seemed appropriate to follow this up with another one of my favourite non-Google search engines – Yandex. With over 60% of the Russian search…
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Translation
June 12, 2012

Yandex Translate For SEO and Site Content

Yandex Translate is here... Google translate has brought instant online translation to the everyday user. Its quality is varied (at best) but its speed and improvements are ever-impressive. However, does it work for my website in Russian? Yandex now have…
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