Media Design
November 19, 2018

Global Brand Strategy And Design: Why Print Still Matters

It’s easy to focus on digital when it comes to your global brand strategy and design work. But print still has a lot to offer. Doing it right will maximize your impact overseas – faster and cheaper.
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Brand
November 12, 2018

How Building A Brand Fuels A Start-Up’s Global Growth

Will building a brand delay international expansion? Not necessarily. Here’s how you can establish your brand identity in any market without losing momentum.
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Brand
June 29, 2018

How To Fix Your Brand’s Tone Of Voice

Tone of voice (TOV) is a hot topic right now, but there’s a lot of confusion about what it is – and what it isn’t. We filter the noise to give your brand a voice that will be heard.
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LocalizationProject Management
September 4, 2017

How To Meet Tight Content Deadlines

Hitting deadlines is a crucial part of any business, but when it comes to content creation, there are many obstacles that can slow you down. We explain how to optimize the process for maximum efficiency – without compromising quality.
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Localization
September 1, 2017

Why cost per word rates are misleading

Cost per word is a popular means of working out how much you should pay for translation services. But it doesn’t show you the full picture, often resulting in overpricing and poor quality. There’s a better way.
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BrandLocalization
August 30, 2017

How To Avoid Brand Dilution

As the saying goes, failing to prepare means preparing to fail. Without setting up secure protection for your brand’s voice, it will be diluted over time and eventually drowned out.
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BrandLocalization
August 28, 2017

How to capture brand personality abroad

Exporting your brand overseas can often feel like a choice between protecting your individual brand voice or adapting to culturally-specific attitudes. But it doesn’t have to be this way.
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Content MarketingDigital Marketing
June 23, 2017

SEO Tips: Integrating Keywords Into Content

Keywords don’t have to kill creative content – but they do still have an important role to play. Clever, flexible use of these words will mean that your writing remains natural and organic, but is still seen.
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AdvertisingBY ZOEY COOPER
July 8, 2016

Celebrating International Women’s Day

We came in early to Wordbank today to celebrate International Women’s Day (IWD), share stories about the important women in our lives, and make a Wordbank pledge for gender parity. And because so many of us Wordbankers are multicultural, not to mention multilingual,…
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BY ZOEY COOPERLocalization
July 8, 2016

Content Localization: Avoiding Cultural Traps

You’ve no doubt read a lot about words and phrases that make people click, that progress them nicely along the intended customer journey, and that drive positive outcomes. But what’s the best way to do this when you’re marketing internationally? How…
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