Advertising
June 30, 2017

Why is Chinese mcommerce so important?

Over half of Chinese eCommerce takes place via mobile. We take a look at the reasons for mobile’s cultural dominance and how you can make the most of it.
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AdvertisingBY ZOEY COOPER
July 8, 2016

Celebrating International Women’s Day

We came in early to Wordbank today to celebrate International Women’s Day (IWD), share stories about the important women in our lives, and make a Wordbank pledge for gender parity. And because so many of us Wordbankers are multicultural, not to mention multilingual,…
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Advertising
July 27, 2015

Sensory Advertising & Print

What makes a good print campaign? It’s something that stands out, is visually pleasing and grabs your attention long enough to leave a lasting impression. But how easy is it to achieve this in a world where we are constantly bombarded with hundreds…
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Advertising
July 5, 2012

Yandex Advertising: How To Open & Run an Account

  Due to fairly high interest on my recent post "opening a Baidu PPC account", it seemed appropriate to follow this up with another one of my favourite non-Google search engines – Yandex. With over 60% of the Russian search…
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