Brand
November 12, 2018

How Building A Brand Fuels A Start-Up’s Global Growth

Will building a brand delay international expansion? Not necessarily. Here’s how you can establish your brand identity in any market without losing momentum.
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Brand
September 10, 2018

HOW WE WON THE INVESTORS IN PEOPLE GOLD AWARD

We’ve joined the top 16% of UK companies by receiving the Investors in People Gold award. Here’s how we put our people first.
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Brand
July 30, 2018

How British Luxury Brands And Social Media Connect

One is exclusive. The other is inclusive. Juggling British luxury brands and social media is a delicate balancing act – but it is possible. We explain how to make these digital platforms work for your brand.
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Brand
July 23, 2018

How To Market A Luxury Brand With A British Identity

Many British luxury brands are struggling to adapt to a changing global climate while protecting their brand identity. But there's hope. Here's how to keep up with the times, preserve your brand heritage and market a luxury brand overseas.
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Brand
June 29, 2018

How To Fix Your Brand’s Tone Of Voice

Tone of voice (TOV) is a hot topic right now, but there’s a lot of confusion about what it is – and what it isn’t. We filter the noise to give your brand a voice that will be heard.
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BrandLocalization
August 30, 2017

How To Avoid Brand Dilution

As the saying goes, failing to prepare means preparing to fail. Without setting up secure protection for your brand’s voice, it will be diluted over time and eventually drowned out.
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BrandLocalization
August 28, 2017

How to capture brand personality abroad

Exporting your brand overseas can often feel like a choice between protecting your individual brand voice or adapting to culturally-specific attitudes. But it doesn’t have to be this way.
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