Localization
September 7, 2017

Three Reasons To Localize Your Post-Sales Support

Post-sales is often overlooked when it comes to localization, but it is vital for building brand loyalty and winning repeat business. We look at why it matters – and what to do about it.
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LocalizationProject Management
September 4, 2017

How To Meet Tight Content Deadlines

Hitting deadlines is a crucial part of any business, but when it comes to content creation, there are many obstacles that can slow you down. We explain how to optimize the process for maximum efficiency – without compromising quality.
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Localization
September 1, 2017

Why cost per word rates are misleading

Cost per word is a popular means of working out how much you should pay for translation services. But it doesn’t show you the full picture, often resulting in overpricing and poor quality. There’s a better way.
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BrandLocalization
August 30, 2017

How To Avoid Brand Dilution

As the saying goes, failing to prepare means preparing to fail. Without setting up secure protection for your brand’s voice, it will be diluted over time and eventually drowned out.
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BrandLocalization
August 28, 2017

How to capture brand personality abroad

Exporting your brand overseas can often feel like a choice between protecting your individual brand voice or adapting to culturally-specific attitudes. But it doesn’t have to be this way.
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Localization
August 26, 2017

A Case For Content Maintenance

Innovation tends to dominates the headlines, yet from our experience it’s the ugly stuff that has a huge impact on a localization system. In this article, we make a case for a consistent and disciplined approach to content production, a…
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BY ZOEY COOPERLocalization
July 8, 2016

Content Localization: Avoiding Cultural Traps

You’ve no doubt read a lot about words and phrases that make people click, that progress them nicely along the intended customer journey, and that drive positive outcomes. But what’s the best way to do this when you’re marketing internationally? How…
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BY JENNA HARDINGLocalization
September 14, 2015

Agile Localization: The 7 Best Practices

Agile localization involves incorporating internationalization, localization, and translation into an agile product development cycle. It requires adapting localization processes to be fast, flexible, and automated. Software development teams moving from a traditional waterfall approach to agile methodologies may feel daunted…
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