April 25, 2023
Why you need creative media localization
As a global brand, your goal is to inspire engagement and action, in your home market and internationally. Creative media localization ensures your international content marketing engages your target audiences in a meaningful way.
April 3, 2023
3 reasons to invest in your global tone of voice
What’s the point of tone of voice? With tight marketing budgets, can it really make any measurable impact on your business goals? Find out why defining your tone of voice and adapting it for local markets can make or break…
March 20, 2023
Why you need localization in an economic downturn
As businesses continue to navigate a challenging landscape, marketing localization is a great way to bolster your international strategy and weather economic uncertainty in the coming year.
March 17, 2023
4 Tactics For Global LinkedIn Marketing Success
LinkedIn is the obvious choice when it comes to B2B marketing. Not only is it a great place to target senior stakeholders and C-suite executives, it also serves as a hub for brand awareness, credibility and community building. But how…
March 9, 2023
International SEO: How To Optimize For E-Commerce
Ask any digital marketer and they’ll tell you, SEO is essential for e-commerce brands. But how are your international e-commerce websites performing? Read our guide on how to maximize your results with international SEO for e-commerce.
February 16, 2023
How To Succeed On Local Social Media Platforms
Popular local social media platforms are important when planning your global social strategy. Discover four of the biggest regional channels and how to choose which ones to focus on.
February 8, 2023
Why You Need Social Media Optimization: Instagram
With over two billion monthly active users, Instagram is contending with websites as a digital shopfront. It’s also rivalling search engines for worldwide brand research. Want global visibility? We explore the best approaches to social media optimization.
February 6, 2023
Your Guide to Global Social Media Success
Over half the world now uses social media. It’s an essential marketing tool to reach and engage your customers. Want to build a successful global social media strategy? Here’s how to connect with your audiences.
January 10, 2023
Global vs Local: The Beauty Industry Outlook
Global trends have dominated the beauty conversation over the past few years, affecting online discourse to product sales. But what does this mean for local markets?