Wordbank (UK)
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Our Blog

International MarketingLocalization
January 10, 2023

Global vs Local: The Beauty Industry Outlook

Global trends have dominated the beauty conversation over the past few years, affecting online discourse to product sales. But what does this mean for local markets?
Jonny Simpson
Love4
International MarketingLocalization
January 4, 2023

The Essential 2023 International Marketing Trends

International marketers face a challenging global environment in 2023. But those who focus on market relevance, authenticity, and connection will come out ahead.
Jonny Simpson
Love4
waves-on-beach
International MarketingStrategy
February 17, 2022

The 2022 Global Marketing Trends You Need To Know

What are the top global marketing trends you can use in 2022 to stay ahead of the game? Here’s what our experts have to say.
Jonny Simpson
Love4
paint-samples
International MarketingLocalization
February 8, 2022

Why You Need The Marketing Localization Blend

Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together and inform each other, the magic happens.
Jonny Simpson
Love3
projector
International MarketingStrategy
April 9, 2021

How Is Global B2B Marketing Changing?

Global B2B marketing is moving online, but underlying cultural trends remain strong. Find out how to optimize your post-COVID strategy.
Sarah Kerkache
Love3
paraglider
International MarketingStrategy
January 26, 2021

2021 Global Marketing Trends: What’s Next?

2020 was a year like no other. What does this mean for global marketing trends in 2021? Our digital, brand and localization experts have their say.
Jonny Simpson
Love4
computer-on-table
Content MarketingInternational MarketingMedia Design
November 25, 2020

Black Friday Marketing: The Key To Global Success

Are you ready for Black Friday? Without local insights, your international efforts risk falling flat. Here’s how to make your Black Friday marketing stand out around the world.
Sarah Kerkache
Love3
painting-on-tunnel-wall
Content MarketingInternational MarketingMedia Design
October 30, 2020

Why Your Brand Needs Visual Storytelling

Storytelling in marketing helps you establish emotional connections with customers and drive sales. It’s one of the best investments marketers can make at the moment. But not all stories are created equal. Here’s how to maximize your international impact.
Sarah Kerkache
Love3
bookshelf
Content MarketingInternational Marketing
September 16, 2020

Why Your Marketing Needs Global Storytelling

Storytelling in marketing helps you establish emotional connections with customers and drive sales. It’s one of the best investments marketers can make at the moment. But not all stories are created equal. Here’s how to maximize your international impact.
Jonny Simpson
Love2
Localization
August 3, 2020

Why Brand Guidelines Are Vital For Global Growth

When your company is small, your team gets the brand because they’re immersed in it. As you gain customers and markets, it can be harder to grow your business without diluting your brand. Multi-market brand guidelines will help.
Sarah Kerkache
Love2
1 2 3 … 12 Next

ABOUT WORDBANK

We’re your global marketing and localization team. For thirty years we’ve been helping brands discover, define and deliver their stories with local language content their customers love and share. Tell us your international ambition, and our team of experts will tailor a solution to exceed it. We’ll connect your words to the right people, in the right language, on the right channels.

+44 (0)20 7432 7300

hello@wordbank.com

4th Floor, 33 Cavendish Square, London W1G 0PW

STRATEGY

  • Brand Strategy
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CONTENT & BRAND

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KNOWLEDGE BANK

  • Blog
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LOCALIZATION

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  • Transcreation
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DIGITAL

  • International PPC
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  • Analytics & Insights

OTHER RESOURCES

  • More About Wordbank
  • Our Work
  • Join The Team

CONTACT US

© 2023 Wordbank (UK). | legal terms | the privacy policy

  • Strategy
    • Strategy Services
    • Brand Strategy
    • Market Research
    • Audience Profiles
    • Content & Channel Strategy
  • Content & Brand
    • Content & Brand Services
    • Brand Guidelines
    • Tone Of Voice
    • Copywriting
    • Design
  • Localization
    • Language Services
    • Translation
    • Transcreation
    • Multilingual Typesetting
    • Audiovisual Translation
  • Digital
    • Digital Services
    • International PPC
    • Global SEO
    • Social Media
    • Analytics & Insights
  • Knowledge Bank
    • Blog
    • White Papers
    • Wordcast
  • About
    • About Us
    • Our Work
    • Join Our Team
  • Contact
    • Rest of World
    • The Americas
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