Wordbank (UK)
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Our Blog

International MarketingLocalization
May 2, 2023

Is hyperlocalization right for your global brand?

You may have heard of hyperlocalization, but it can be unclear what this marketing term means. Is there a difference between hyperlocalization and localization? Should you be thinking about making your next campaign hyperlocal? Read our blog to find out.
Zoe Willis
Love5
International MarketingLocalization
April 25, 2023

Why you need creative media localization

As a global brand, your goal is to inspire engagement and action, in your home market and internationally. Creative media localization ensures your international content marketing engages your target audiences in a meaningful way.
Zoe Willis
Love5
BrandInternational MarketingLocalization
April 3, 2023

3 reasons to invest in your global tone of voice

What’s the point of tone of voice? With tight marketing budgets, can it really make any measurable impact on your business goals? Find out why defining your tone of voice and adapting it for local markets can make or break…
Zoe Willis
Love5
Aerial shot of a man standing on top of a mountain above the clouds, taken from a distance.
International MarketingLocalization
March 20, 2023

Why you need localization in an economic downturn

As businesses continue to navigate a challenging landscape, marketing localization is a great way to bolster your international strategy and weather economic uncertainty in the coming year.
Zoe Willis
Love5
Digital MarketingInternational MarketingLocalizationSocial Media
March 17, 2023

4 Tactics For Global LinkedIn Marketing Success

LinkedIn is the obvious choice when it comes to B2B marketing. Not only is it a great place to target senior stakeholders and C-suite executives, it also serves as a hub for brand awareness, credibility and community building. But how…
Morgan Shelly
Love5
Digital MarketingInternational MarketingInternational SEOLocalization
March 9, 2023

International SEO: How To Optimize For E-Commerce

Ask any digital marketer and they’ll tell you, SEO is essential for e-commerce brands. But how are your international e-commerce websites performing? Read our guide on how to maximize your results with international SEO for e-commerce.
Zoe Willis
Love5
Two people walking along a small street in a city with neon lights
International MarketingLocalizationSocial Media
February 16, 2023

How To Succeed On Local Social Media Platforms

Popular local social media platforms are important when planning your global social strategy. Discover four of the biggest regional channels and how to choose which ones to focus on.
Zoe Willis
Love5
International MarketingLocalizationSocial Media
February 8, 2023

Why You Need Social Media Optimization: Instagram

With over two billion monthly active users, Instagram is contending with websites as a digital shopfront. It’s also rivalling search engines for worldwide brand research. Want global visibility? We explore the best approaches to social media optimization.
Morgan Shelly
Love5
International MarketingLocalizationSocial Media
February 6, 2023

Your Guide to Global Social Media Success

Over half the world now uses social media. It’s an essential marketing tool to reach and engage your customers. Want to build a successful global social media strategy? Here’s how to connect with your audiences.
Zoe Willis
Love5
International MarketingLocalization
January 10, 2023

Global vs Local: The Beauty Industry Outlook

Global trends have dominated the beauty conversation over the past few years, affecting online discourse to product sales. But what does this mean for local markets?
Zoe Willis
Love5
1 2 3 … 13 Next

ABOUT WORDBANK

We’re your global marketing and localization team. For thirty years we’ve been helping brands discover, define and deliver their stories with local language content their customers love and share. Tell us your international ambition, and our team of experts will tailor a solution to exceed it. We’ll connect your words to the right people, in the right language, on the right channels.

+44 (0)20 7432 7300

hello@wordbank.com

4th Floor, 33 Cavendish Square, London W1G 0PW

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CONTENT & BRAND

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KNOWLEDGE BANK

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© 2023 Wordbank (UK). | legal terms | the privacy policy

  • Strategy
    • Strategy Services
    • Brand Strategy
    • Market Research
    • Audience Profiles
    • Content & Channel Strategy
  • Content & Brand
    • Content & Brand Services
    • Brand Guidelines
    • Tone Of Voice
    • Copywriting
    • Design
  • Localization
    • Language Services
    • Translation
    • Transcreation
    • Multilingual Typesetting
    • Audiovisual Translation
  • Digital
    • Digital Services
    • International PPC
    • Global SEO
    • Social Media
    • Analytics & Insights
  • Knowledge Bank
    • Blog
    • White Papers
    • Wordcast
  • About
    • About Us
    • Our Work
    • Join Our Team
  • Contact
    • Rest of World
    • The Americas
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