Our Blog

Sarah Kerkache
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wall-e
LocalizationTranslation
August 22, 2019

How To Tell If MT Post-Editing Is Right For You

MT post-editing is here to stay. If it’s faster or cheaper than human translation, there’s a case for it. The stakes are high, but the budget and quality risks are real. Here’s how to turn the odds in your favour.
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Zoey Cooper
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crowd-at-concert
Content MarketingInternational Marketing
August 14, 2019

How To Create Audience Profiles That Work

Want to know your customers and speak their language – across multiple markets? Got a limited marketing budget? Then it’s time to get strategic. Reliable audience profiles will help.
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Jonny Simpson
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clothes-rail
Consumer BehaviourMarket Insights
August 4, 2019

How To Keep Pace With Chinese Consumer Behaviour

China is moving to an all-digital retail value chain. This has wide-ranging implications for Chinese consumer behaviour. If you want to market your product in China, here are the trends you need to keep up with.
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Jonny Simpson
0
August 1, 2019

A Who’s Who Guide To Chinese Social Media

Chinese social media users are among the most active in the world. Which means social media marketing is your key to success. But the key players are different. Here’s our ‘who’s who’ guide to help you navigate the Chinese platforms.
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Jonny Simpson
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Market Insights
July 24, 2019

E-Commerce In China: How To Be A Success

E-commerce in China is innovating at breakneck speed and scale. This promises huge rewards for intrepid brands, but success isn’t guaranteed. Here’s how you can seize the moment.
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Gary Reilly
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chinese-characters-on-wood
Digital Marketing
July 17, 2019

Baidu SEO: How To Optimize Your Site For China

Want to rank online in China? You’ll need to play by Baidu’s rules. As China’s leading search engine, optimizing your content for the site is critical. Here’s what you need to know about Baidu SEO.
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Sarah Kerkache
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Localization
July 8, 2019

The Content Toolkit: Meet Your Star Players

Localization is a team sport. A content toolkit can protect your brand from costly mistakes – and squabbles on the pitch. Find out how here.
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Isabel Evans
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spanish-landscape
Market Insights
June 25, 2019

Why You Need To Localize E-Commerce In Spain

E-commerce in Spain isn’t worlds away from its European counterparts. But it does have a distinctly Spanish flavour. Here’s how to get it right – and why you should care.
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Isabel Evans
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man-looking-at-watch
June 19, 2019

How To Make An Impact On Social Media In Spain

A copy-paste approach to social media in Spain won’t cut it. For best results, change your language, adjust your timings and switch up your platforms. Find out why here.
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Isabel Evans
0
woman-reading-on-mattress
Consumer BehaviourMarket Insights
June 14, 2019

What Spanish Consumer Behaviour Means For Your Brand

Spanish consumer behaviour is easy to understand. They want value for money, and they want you to connect with them. Here’s how to make this work for your brand.
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