February 17, 2022
The 2022 Global Marketing Trends You Need To Know
What are the top global marketing trends you can use in 2022 to stay ahead of the game? Here’s what our experts have to say.
February 8, 2022
Why You Need The Marketing Localization Blend
Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together and inform each other, the magic happens.
April 9, 2021
How Is Global B2B Marketing Changing?
Global B2B marketing is moving online, but underlying cultural trends remain strong. Find out how to optimize your post-COVID strategy.
January 26, 2021
2021 Global Marketing Trends: What’s Next?
2020 was a year like no other. What does this mean for global marketing trends in 2021? Our digital, brand and localization experts have their say.
November 25, 2020
Black Friday Marketing: The Key To Global Success
Are you ready for Black Friday? Without local insights, your international efforts risk falling flat. Here’s how to make your Black Friday marketing stand out around the world.
October 30, 2020
Why Your Brand Needs Visual Storytelling
Storytelling in marketing helps you establish emotional connections with customers and drive sales. It’s one of the best investments marketers can make at the moment. But not all stories are created equal. Here’s how to maximize your international impact.
September 16, 2020
Why Your Marketing Needs Global Storytelling
Storytelling in marketing helps you establish emotional connections with customers and drive sales. It’s one of the best investments marketers can make at the moment. But not all stories are created equal. Here’s how to maximize your international impact.
August 3, 2020
Why Brand Guidelines Are Vital For Global Growth
When your company is small, your team gets the brand because they’re immersed in it. As you gain customers and markets, it can be harder to grow your business without diluting your brand. Multi-market brand guidelines will help.
July 29, 2020
When Should You Ask For Transcreation?
Translation is a hard-working, dependable process. But when you need to create an emotional impact in another culture, you’ll soon reach its limits. That’s where transcreation comes in.
July 16, 2020
Why You Should Invest In Tone Of Voice
It may be tempting to think of tone of voice as simply a vanity project. But as budgets tighten, we make the business case that defining your tone and adapting it for local markets is more important than ever.