Global trends have dominated the beauty conversation over the past few years, affecting online discourse to product sales. But what does this mean for local markets?
International marketers face a challenging global environment in 2023. But those who focus on market relevance, authenticity, and connection will come out ahead.
Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together and inform each other, the magic happens.
Are you ready for Black Friday? Without local insights, your international efforts risk falling flat. Here’s how to make your Black Friday marketing stand out around the world.
Storytelling in marketing helps you establish emotional connections with customers and drive sales. It’s one of the best investments marketers can make at the moment. But not all stories are created equal. Here’s how to maximize your international impact.
Storytelling in marketing helps you establish emotional connections with customers and drive sales. It’s one of the best investments marketers can make at the moment. But not all stories are created equal. Here’s how to maximize your international impact.
When your company is small, your team gets the brand because they’re immersed in it. As you gain customers and markets, it can be harder to grow your business without diluting your brand. Multi-market brand guidelines will help.
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