When you’re a startup, everyone in the team just ‘gets’ your brand. You don’t need a brand guide. But as more people get involved and you grow into new markets, your distinctive identity could be diluted, lost, or misinterpreted. Our content toolkit gives you the tools and guidelines you need to lock down a global brand that’s consistent and future-proof.
Want your content to look and sound authentic in every market? You need a brand book. We can help you select your logo, colours, fonts and images – then explain when and how they should be used. We’ll incorporate your brand’s tone of voice guidelines too, so your team has everything they need in one place. And we’ll work with our local market experts to localize your guidelines, so you can be confident your brand identity is relevant to every customer.
Inconsistencies are distracting. Remove them from your content with a style guide. From punctuation to measurement units and date formats, we’ll help you drill down into the details with specific instructions. Then we’ll localize them with relevant guidelines for each of your markets. The result? Content that’s more readable – and ready to scale with your brand.
You’ll have specific terminology you want your brand to use – but there’s often more than one way to say the same thing. And as your team grows, confusion can creep in. Avoid ambiguity with a glossary. We’ll help you lock down approved brand language, then work with our linguists to find equivalent terms in each market. Our content teams will reference your glossary on every project, and our in-house QA team will keep your product and brand language up-to-date and relevant.
For repetitive multi-market content, we’ll set up a Translation Memory per language. This database of automatically selected segments (source and target copy) allows us to reuse previously approved content in updated material. Not only will you be assured of consistent quality, but you won’t pay in full for the same segment more than once.
ART MEETS SCIENCE
Content tools are only as good as the people who use them. Which is why we’ll train your team so they all know and love your guidelines. And why we only work with the best. All our content professionals pass stringent tests before joining our global team. They’re closely monitored by our in-house QA teams, and undergo regular training and testing to make sure they’re at the top of their game.