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DESIGN

Taking your brand global? Culture will influence your customers’ response to your artwork. Colour associations, information density and image choice are just the start. We combine creative design expertise with cultural insight. From strategic design consultancy to asset creation, we have the creative and technical skills to realize your international marketing goals.

RIGHT FIRST TIME

DESIGN FOR LOCALIZATION

Address internationalization at the design stage. It’ll mean better and more efficient adaptations for each target market. Our global team of brand and design experts can advise on how to make your artwork travel better – based on research, not guesswork.

  • Font sourcing
  • Image consultancy
  • Page layout
  • Colour choice
  • Reversed layouts for right-to-left languages

CULTURALLY RELEVANT

CREATIVE DESIGN

Central brand consistency or local relevance? Whether we’re starting from scratch or adapting existing content, we’ll help you balance the two. We’ll make sure your brand is presented in a locally authentic way, supported by research and insights from our global team.

  • Display ads and social media assets
  • POS and promotional items
  • Booklets
  • Presentations
  • Infographics

DESIGN & DEVELOPMENT

INTERNATIONALIZATION

Internationalization is about developing media assets that scale to provide an optimal experience for your global markets. And reducing the cost and turnaround of your investment. Get it right from the beginning, and you can produce efficient and effective localized versions every time. We can help.

  • Design mockups and wireframes
  • Landing page creation
  • Microsite development
  • Internationalization consultancy
  • Localized customer journeys

KNOWLEDGE BANK

RECOMMENDED READS

GLOBAL BRAND STRATEGY AND DESIGN: WHY PRINT STILL MATTERS

THREE GLOBAL MARKETING TRENDS YOU NEED TO KNOW IN 2019

VIDEO LOCALIZATION: HOW TO ENGAGE YOUR GLOBAL AUDIENCE

HOW TO GET JAPANESE SEO RIGHT AND BE NOTICED