TONE OF VOICE

Want to capture your customers’ hearts? It’s not just what you say – it’s how you say it. And a strong tone of voice will help you cut through the noise. We’ll help you lock down your brand voice and create clear guidelines, stuffed with practical cross-channel examples. Then we’ll adapt them for each market so you’re known and loved everywhere. And we’ll show your team how it works so you’re all on the same page. You’ll soon be the leading voice in your field – on every channel, in any market.

TONE OF VOICE

HOW DO WE FIND YOUR TONE?

Our three-step process will help you amplify your brand voice on every channel – at home and abroad.

ASK

RESEARCH

We dive deep into your content and talk to key stakeholders to discover the principles powering your voice.

TELL

GUIDELINES

We create practical guidelines explaining your new tone of voice. And we work with local market consultants to adapt them for all your markets.

SHOW

EXAMPLES

Context is everything. We create before-and-after examples for each channel to show your new tone of voice in action.

WE’VE DONE THIS BEFORE

WHAT OUR CLIENTS SAY

‘Wordbank has allowed us to clarify and develop content with a style that resonates with our brand DNA, a key attribute that contributes towards our goal of developing a global brand that communicates visually and editorially in a consistent manner across touchpoints.’

Leo Allasia – Head Of Global Brand Communications

maserati-testimonial-image

TONE OF VOICE LOCALIZATION

FROM INSIPID TO INSPIRING

Avoid the pitfalls of global content by adapting your tone of voice guidelines for each market. We work with local market consultants to tailor your guidelines for each country. They’ll identify what works, what doesn’t – and what’s missing. Then, they’ll adapt your guidelines accordingly, so your brand voice is fit for any market.

TRAINING

EMBED YOUR PRINCIPLES

Tone of voice guidelines are great. But on their own, they’re just words on a page that’ll soon be forgotten. To maximize their impact, they need to be embedded with training. So we run training workshops to teach your whole team how to write and sound like your brand. They’ll have fun and feel more confident. You’ll have a team that can take your content to the next level.

KNOWLEGDE BANK

RECOMMENDED READS

HOW TO FIX YOUR BRAND’S TONE OF VOICE

THE CONTENT TOOLKIT: MEET YOUR STAR PLAYERS

WHAT DOES VOICE SEARCH MEAN FOR YOUR CONTENT?

HOW (AND WHY) TO SET UP CONTENT GOVERNANCE