MARKET RESEARCH

To grab your audience’s attention, drive sales and build loyalty your winning global initiative should be rooted in a deep understanding of audience needs and behaviour. And that’s where our years of global knowledge and cultural understanding will really help. We know words, and we know people. And we’ll use our 28+ years of cultural insights to build, localize and inform your marketing decisions and make sure you reach the right audience, in the right location, at the right time, in the right language.

GET TO KNOW YOUR CUSTOMER

TRULY, MADLY, DEEPLY

To target your customers in a language they’ll love, on a device they can’t put down and with an experience they won’t forget, you’re going to have to get to know them really well. Share with us your customer data and research, and we’ll dig deeper (with desk and primary research) to produce audience profiles and top-level international marketing activity recommendations, based on real customer insights. And when we know what your customers like, we’ll know how to reach them.

GET TO KNOW YOUR MARKET

LOCAL LANDSCAPING

Not sure which region to target, which market(s) to launch in or what your competitors are up to? Timing is crucial, and so we’ll research and compile market landscape reports to help fine-tune your global strategy. Supplement your knowledge with ours (including desk, primary or secondary research) and we’ll provide you with a strategic foundation from which to launch your international activities. From here, we’ll build out content, messaging and channel strategy to wow your customers and keep you ahead of your competitors.