COPYWRITING

Sometimes your story is going to need to change from market to market. Local campaigns may differ across regions, or there may not be any global assets that really hit the mark, even in translation. In these situations, we recommend copywriting from scratch in the target language, using the tone, style and language that will best engage your audience and turn them into advocates.

FOR MAXIMUM LOCAL RESONANCE

FOR MAXIMUM LOCAL RESONANCE

Tell us the results you’re after, and we’ll propose a content plan and schedule. We’ll brief our bi-lingual copywriters to craft language that will wow your customers, raise awareness of your brand and drive sales. As with all of our services, our copywriting approach depends on both the type of copy and, more importantly, the purpose of the content. We can write anything from short advertising straplines and taglines to long-form brochures, newsletters, blog posts, product descriptions and magazine articles. In more than 90 different languages.

SECTOR SPECIFIC, CHANNEL EXPERTISE

OUR COPYWRITING TALENT

From our 4,000+ global team, we’ll select our most suitable copywriters based on their channel experience and sector knowledge. We’ll share some of their previous work with you, narrow down the selection, and ultimately provide a short sample ‘test’ for you to review. Each copywriting team will comprise copywriter, editor and proofreader. Not only subject matter experts, but with significant experience in the vertical, format and channel. We recommend at least two rounds of review and feedback, before a final proof.

IT’S ALL ABOUT YOU

KEYS TO CREATIVE SUCCESS

Whether we’re writing blog posts, web copy, headlines or press releases, there are a few things we’re going to need from you before we start. Because the key to copywriting success is in the brief, we have a template ready to help us get to the heart of what you want to achieve. We’ll need to get to know your target audience, competitors, tone of voice, local messaging, style and brand in order for your copy to work hard overseas. If you don’t have any of these tools in place, let us know and we’ll develop them together.

MAKING YOUR COPY VISIBLE

COPYWRITING AND SEO

For maximum local search visibility, our copywriters craft copy that is not only accurate and on brand, but contains language we know your customers are using. Share with us your market-specific research, and we’ll make sure these keywords are intelligently introduced to your content. Our copywriters know exactly when and where to place keywords for maximum impact, and write page titles, page descriptions, H1 and H2 tags. If you’re not sure of your local keywords, our digital team will do the research for you, any language or market.