TRANSLATION

Research shows, we’re more likely to read, share and enjoy content that’s in our own language. So, if you want to make yourself clearly understood, stand out from your competitors, or win global hearts and minds, translation is an essential part of your marketing strategy. And getting your language right, is something at which we excel.

In the last 28 years, we have evolved a variety of translation services to suit every budget, turnaround time and content type. Last year alone, we handled more than 10,000 projects. We translated into over 140 languages, for 90 markets, across the world.

MAPPING SERVICE TO CONTENT

A MENU OF TRANSLATION SERVICES

Every project is different, but the core of what we do hasn’t changed:

  • we immerse ourselves in your brand
  • we craft language your customers will love
  • we make sure you reach the people you’re targeting
  • we test, improve and test again to get the results you want

Below is our menu of translation services. It’s designed to meet every content type, from technical specifications to lifestyle or product descriptions, magazines, emails and brochures. Tell us your objectives, and we’ll tailor the right translation service to make sure you exceed them. Send us your content, and we’ll do the rest.

NATURAL AND ACCURATE

SIMPLE TRANSLATION

For content that’s functional, instructional and without nuance, consider our Simple Translation service. In-country, mother tongue translators and proofreaders make sure your language is accurate, natural and fluent. Your customers will appreciate it, they’ll remember you for it, and you’ll leave your competitors behind. Typical content for Simple Translation: instruction manuals, product descriptions and static/functional website content.

ENGAGING, NUANCED AND ON-BRAND

MARKETING TRANSLATION

For content that should engage the reader, open a dialogue and start to build loyalty, try our Marketing Translation service. We’ll immerse our translators in your brand and products; brief our native editors to bring to life your brand language; scrutinise the content in-house; and then (when we’re happy your content objectives have been met) we’ll send the copy to a proofreader for a final quality check. Your customers will love it. They’ll buy your products, and sing your praises.

TECHNICALLY PRECISE

SPECIALIST TRANSLATION

For content with specialist terminology (legal, medical, automotive etc), you’ll prefer our Specialist Translation service. Your language team will comprise qualified experts in each specialist field who make sure the terminology is not only 100% accurate, but is the terminology your company uses. An editor will review and improve the copy for fluency and style, and (time permitting) a proofreader will make a final quality control check. Your customers will love that you speak their language.

ACHIEVING CONSISTENT SAVINGS, ACCURACY AND STYLE

A TRANSLATION TOOLKIT

Since 1988, we have developed translation tools to make sure we deliver consistent quality while driving down costs and saving you money:

TRANSLATION MEMORY

CONSISTENT SAVINGS

Be assured of consistent, quality and don’t pay for the same segment more than once.

GLOSSARY

CONSISTENT WORDING

Makes sure your product and brand language are accurate and consistently applied.

TONE OF VOICE

CONSISTENT BRAND

Explain your tone and how to use it. And then localize, for international appeal.