CONTENT & CHANNEL STRATEGY

You’ve nailed your brand story. You’re confident your positioning will resonate globally. So how, where and when will you tell your story? This is where content and channel strategy come into play. With the market, audience and competitor data you’ve gathered, mapped to your business goals and brand truths, you’re off to a flying start. And with our 30 years of global marketing experience, we’ll make sure you’re on to a winner – in every market.

NUDGE, NUDGE

CUSTOMER JOURNEY CONTENT

A successful content strategy has the right content going out on the right channels, to the right audience, at the right time. Sound easy? It will be, if we know your markets and audience. For example, let’s say we know your customers are still exploring, and we know when and where they’ll be online. We can create relevant, on-brand pieces of content that will not only engage but will nudge them to the next touchpoint. You’ll see increased revenue, lower costs and better customers.

NOT JUST MARKETING

CONTENT STRATEGY

If we’re helping you create content across multiple channels, there’s a good chance it won’t just be for marketing purposes and external use. So we’d recommend setting up a content hub to manage your content creation, publication and governance. Assign content champions to your different departments to make sure you’re not duplicating assets. And have a content toolkit handy to keep everything consistent, accurate and on brand.

EVERY GOOD STORY HAS A DETAILED

CONTENT PLAN

Once we’ve worked together to define your content strategy, we’ll create a content plan. This will include the specifics of how to execute your strategy, and who’ll be handling each task. It’ll cover details like key content themes, messaging, content types, when and how we’ll share the content, and specific calls to action. We’ll never make a plan before we have a strategy – it would be like putting the cart before the horse.

KNOWLEDGE BANK

RECOMMENDED READS

HOW TO BUILD A GLOBAL CONTENT GOVERNANCE MODEL

THREE GLOBAL MARKETING TRENDS YOU NEED TO KNOW IN 2019

HOW TO CREATE A GLOBAL SOCIAL MEDIA STRATEGY IN 3 STEPS

HOW TO MEASURE THE SUCCESS OF YOUR GLOBAL MARKETING