MARKET RESEARCH

Want to enter a new market? Or finetune your performance? We can help you build a solid strategy through a foundation of verified data and local insights. We’ll tailor flexible market research services to suit your budget and needs. Backed by our 4,000-strong global team, we’ll give you expert insights across content, brand and digital – in a detailed, actionable report.

GLOBAL TEAM, LOCAL EXPERTS

MARKET VIABILITY

Chances are you carried out lots of research when launching in your domestic market. But where do you start when expanding overseas? The better you know each market and audience, the faster your success and the greater your return. Our market research experts can uncover the insights that will help you succeed.

  • PEST analysis (political, economic, social and technological)
  • Competitor benchmarking
  • Audience demographics
  • Category insights
  • Engagement considerations

PERFECT YOUR GAME PLAN

CHANNEL AUDITS

Connecting with customers means putting the right words on the right channel, at the right time. But the perfect combination may be different for every market. And global consumers have around eight different social media accounts each. We’ll help you identify what works best for your target audience. Then benchmark your current output against competitors and industry best-practice.

  • PPC, SEO, social, email and offline
  • Competitor benchmarking
  • Industry best-practice comparisons
  • Web analytics

WHAT’S THE WORD?

CONTENT AUDITS

Our culture impacts what we see, think and do. Will your content, brand and visuals resonate with your international audience? We can help you put it to the test with qualitative and quantitative data from in-market customers and experts. For global confidence and local relevance.

  • Cultural insights
  • Visual consultancy
  • Tagline and logo consultancy

KNOWLEDGE BANK

RECOMMENDED READS

MARKETING TO JAPANESE CONSUMERS: A HOW TO GUIDE

THREE FRENCH CONSUMER BEHAVIOUR MYTHS BUSTED

GERMAN CONSUMER BEHAVIOUR: FIVE THINGS SHOPPERS WANT

HOW TO KEEP PACE WITH CHINESE CONSUMER BEHAVIOUR