Michelle Lingo, Author at Wordbank LLC

International Marketing

June 12, 2020

COVID-19: Connecting with Global Audiences

While some industries are seeing unprecedented global growth as a result of COVID-19, many others are experiencing a significant slowdown. But there are still opportunities for impacted companies to come out on top once the pandemic passes. The spread of…

Michelle Lingo

Love0

International Marketing

May 29, 2020

Behind the Scenes of Our Winning UN COVID-19 Design

The UN said, “You have the power to change the world.” And we had nine days to do it. In March, the United Nations (UN) put a global call-out to creatives to help stop the spread of COVID-19. The brief…

Michelle Lingo

Love0

International Marketing

May 22, 2020

Adapting Your Digital Presence During COVID-19

COVID-19 is driving customers online, placing fresh emphasis on brands’ online channels. Here’s how to adapt your digital presence for the current situation – and beyond. Internet users worldwide are predicted to spend 1.25 billion years online in 2020. And…

Michelle Lingo

Love0

International Marketing

May 14, 2020

Global Marketing During COVID-19: How Companies Are Adapting

As the world continues to adapt to COVID-19's global impacts, businesses have been pivoting their global marketing strategies to ensure that, once the crisis is over, they’ll be in a better position to recover – or continue – growth. Companies,…

Michelle Lingo

Love0

International Marketing

May 7, 2020

COVID-19: The Global Market Impact

As COVID-19 continues to spread throughout the world, the socio-economic situation inevitably changes with it. The challenge is how to navigate the reality those changes bring while balancing business and social objectives for consumers and stakeholders alike. Speculation around the…

Michelle Lingo

Love0

International Marketing

April 30, 2020

How to Adjust Your Comms during COVID-19

As the coronavirus outbreak drives business online and disrupts the everyday lives of consumers worldwide, companies must reevaluate how they’re communicating with their global audiences. It’s important to find a balance between approaching audiences in a way that communicates understanding…

Michelle Lingo

Love0

March 11, 2020

The Key Players in Dutch Social Media

Want to launch a social media campaign in the Netherlands? The popularity of Dutch social media platforms is changing. Here’s what you should know. 64% of Dutch consumers are active social media users. That’s just a few percentage points behind…

Michelle Lingo

Love0

Digital Marketing

March 3, 2020

Dutch SEO: Localizing Your Search Strategy

To enhance your online visibility in the Netherlands, you’ll need a solid Dutch SEO strategy – and localization is key to success. Here’s what you need to know. Today, the Netherlands is the fifth-largest exporter in the world. Its ongoing…

Michelle Lingo

Love0

Market Insights

February 24, 2020

Dutch Consumer Behavior: 5 Tips for Effective Marketing Localization

To do well in the Netherlands, it’s important to appeal to consumers through an understanding of local values and language. These tips to Dutch consumer behavior provide some insight. Dutch consumers are thriving with a healthy economy, good public services,…

Michelle Lingo

Love0

Digital Marketing

January 27, 2020

Why SEO in India Must Be Multilingual

India already has more online users than the US, and it’s just getting started. Here are the key considerations for getting SEO in India right. While 59% of the population isn’t yet online, India has 560 million internet users. And…

Michelle Lingo

Love3

Michelle Lingo

COVID-19: Connecting with Global Audiences

Behind the Scenes of Our Winning UN COVID-19 Design

Adapting Your Digital Presence During COVID-19

Global Marketing During COVID-19: How Companies Are Adapting

COVID-19: The Global Market Impact

How to Adjust Your Comms during COVID-19

Dutch SEO: Localizing Your Search Strategy

Dutch Consumer Behavior: 5 Tips for Effective Marketing Localization

Why SEO in India Must Be Multilingual

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