Our Blog

Michelle Lingo
20
LocalizationProject Management
October 23, 2018

Meeting Tight Deadlines in Global Content Localization

Meeting tight deadlines is a crucial part of any business. But when it comes to global content creation, there are many obstacles that can slow you down. Here’s how to optimize your content localization process for maximum time efficiency without…
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Michelle Lingo
0
International Marketing
October 3, 2018

Localizing Your SEO Strategy: Five Key Considerations

When companies think about extending their market reach, often their first thought is to produce translated content. However, they often overlook the importance of making sure that their translated online content can be found by local search engines. No matter…
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Michelle Lingo
19
BrandLocalization
October 3, 2018

Three Ways to Avoid Brand Voice Dilution

For a brand to succeed internationally, it needs to be localized for each market while avoiding brand fragmentation. To achieve this, it’s important to find your voice, define your terms, ensure brand consistency and work with in-country resources as protective…
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Michelle Lingo
19
International MarketingMarket Insights
September 12, 2018

How to connect with German online shoppers

The German eCommerce market is full of potential. Here are some tips for how to successfully connect with German shoppers. As with any market you’re trying to enter, you need to consider the best ways to relate to your audience…
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Michelle Lingo
15
Localization
September 6, 2018

Three Reasons To Localize Your Post-Sales Support

While many companies focus on increasing international sales by localizing customer experience from lead generation to conversion, they often overlook post-sales support. To maximize international growth potential, in-market post-sales support is vital. (more…)
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Michelle Lingo
0
International Marketing
August 27, 2018

Marketing to Japanese Consumers: A How-to Guide

How can you market to Japanese consumers and win customers for your brand? Here’s what you need to know. First and foremost, Japanese consumers prioritize brand trust, reputation, quality, and value over price. So taking these into account as you…
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Michelle Lingo
0
International Marketing
August 13, 2018

Which Japanese Social Media Platforms Are Right for My Brand?

Even though Japanese social media can be difficult to navigate, you can still find ways to engage with customers on a personal level. And a good place to start is understanding the importance of anonymity in Japanese online culture –…
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Michelle Lingo
10
Brand
July 23, 2018

How to Market a Luxury Brand with a British Identity

British luxury brands are struggling to adapt to changing global trends while also protecting brand identity. Here’s what British brands need to know about maximizing on the global opportunity while preserving brand heritage. The global luxury market is huge. And…
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Michelle Lingo
8
B Corp
June 27, 2018

Aspiring Colorado B Corp: Wordbank Named Honoree

Best for Colorado recently announced its 2018 Honorees. The winners participated in a statewide challenge inviting Colorado companies to strive to be the best for Colorado’s workers, communities and environment. Of the 300 companies that participated in this program, only…
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Michelle Lingo
15
June 8, 2018

How to use Chinese social media effectively

Social media is fundamental to any digital marketing strategy targeting the Chinese market. Highly popular with Chinese audiences, social media has different rules of engagement for the key platforms. Here’s how to navigate social media in China. Nearly 100% of…
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