Michelle Lingo, Author at Wordbank LLC

Digital Marketing

February 11, 2019

How to Build a Winning Global PPC Campaign

If you want to grow your brand internationally, global PPC is a great place to start. By applying best practice for paid search at the local level and being mindful of in-market trends, you can be sure to get it…

Michelle Lingo

Love0

International Marketing

January 17, 2019

Brazil eCommerce: Top Tips for Local Success

Despite recent economic and political turmoil in Brazil, their eCommerce market is thriving. It’s one of the fastest growing markets in the world and the most important in Latin America. Here’s what you need to know to be successful online…

Michelle Lingo

Love0

Digital Marketing

January 10, 2019

Everything You Need to Know About SEO in Brazil

Brazil is the fifth largest country by population and the ninth largest by GDP, making it an excellent Latin-American launchpad for your brand. But increasing your organic visibility in new markets can be tricky. Here’s what you need to know…

Michelle Lingo

Love16

Digital Marketing

December 6, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion searches every day, Baidu is the king of Chinese search engines and the “Google of China.” However, the differences between Google and Baidu are vast, especially around SEO. So if you want…

Michelle Lingo

Love16

International Marketing

November 7, 2018

How to Make the Most of Social Media in the UAE

As with many international markets, social media platforms are key to making market headway in the UAE. While platform-specific popularity in the UAE may not be particularly different from Western markets, understanding the space in terms of user trends and…

Michelle Lingo

Love0

Digital Marketing

November 1, 2018

Voice Search: What Digital Marketers Need to Know

Voice search is quickly becoming one of the hottest topics in digital marketing. Savvy brands and marketers alike are investigating how voice technology might be relevant for their audiences. So, what does this mean for your brand? Here are some…

Michelle Lingo

Love7

Localization Project Management

October 23, 2018

Meeting Tight Deadlines in Global Content Localization

Meeting tight deadlines is a crucial part of any business. But when it comes to global content creation, there are many obstacles that can slow you down. Here’s how to optimize your content localization process for maximum time efficiency without…

Michelle Lingo

Love20

International Marketing

October 3, 2018

Localizing Your SEO Strategy: Five Key Considerations

When companies think about extending their market reach, often their first thought is to produce translated content. However, they often overlook the importance of making sure that their translated online content can be found by local search engines. No matter…

Michelle Lingo

Love0

Brand Localization

October 3, 2018

Three Ways to Avoid Brand Voice Dilution

For a brand to succeed internationally, it needs to be localized for each market while avoiding brand fragmentation. To achieve this, it’s important to find your voice, define your terms, ensure brand consistency and work with in-country resources as protective…

Michelle Lingo

Love19

International Marketing Market Insights

September 12, 2018

How to connect with German online shoppers

The German eCommerce market is full of potential. Here are some tips for how to successfully connect with German shoppers. As with any market you’re trying to enter, you need to consider the best ways to relate to your audience.…

Michelle Lingo

Love19

Michelle Lingo

How to Build a Winning Global PPC Campaign

Brazil eCommerce: Top Tips for Local Success

Everything You Need to Know About SEO in Brazil

Five Tips to Increase Baidu SEO Ranking

How to Make the Most of Social Media in the UAE

Voice Search: What Digital Marketers Need to Know

Meeting Tight Deadlines in Global Content Localization

Localizing Your SEO Strategy: Five Key Considerations

Three Ways to Avoid Brand Voice Dilution

How to connect with German online shoppers

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