Michelle Lingo, Author at Wordbank LLC

Market Insights

January 21, 2020

Social Media In India: Think Local

Social media in India is full of opportunity. Social platforms are investing big – and global brands want in. Here’s how to connect with your online audience in the Indian market. SOCIAL MEDIA TRENDS Just 41% of India’s population is…

Michelle Lingo

Love4

Market Insights

January 13, 2020

Understanding Consumer Behavior in India

India is home to a host of languages, climates, and traditions. Defining your target audience is key to understanding consumer behavior in India. Here’s how to grow your brand in this fast-paced market. India is made up of 29 states…

Michelle Lingo

Love4

International Marketing Uncategorized

January 7, 2020

Paid Digital Marketing Strategy: Getting Started

Once you know which markets are best suited for your brand – and you've localized and optimized the content you've strategically selected – it's time for the next step in marketing localization. This step is about getting in front of…

Michelle Lingo

Love4

International Marketing

December 30, 2019

Top Global Marketing Trends for 2020

The worldwide spread of COVID-19 has quickly changed the global marketing landscape, impacting consumer behavior in most markets. However, key global marketing trends around brand, digital, design, and localization in 2020 still hold true. Here's what you need to know.…

Michelle Lingo

Love3

International Marketing

December 23, 2019

Marketing Localization Strategy: How to Maximize Your Budget

When companies think about taking their brands international, a natural thought process is to translate all existing marketing materials for new markets. It’s certainly important to get in-language content in front of local audiences. But it’s quality (not quantity) –…

Michelle Lingo

Love3

International Marketing

December 17, 2019

Understanding Your Global Target Markets

Implementing a marketing localization strategy can be daunting for organizations. Other than the obvious problem of finding the right skill sets and tools to support the process, there are many moving pieces to effectively reach and engage with your global…

Michelle Lingo

Love3

International Marketing

December 9, 2019

Marketing Localization: What It Is and Why It Matters

Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together - and inform each other - that’s when the magic happens. An effective…

Michelle Lingo

Love3

Localization

July 31, 2019

3 Things Marketers Should Know About Translation Software

Technology represents a significant part of the sell in the translation and localization industry. Price competition is fierce, and many language service providers (LSPs) differentiate themselves on their technical solutions. Here’s what marketers should know about translation software before signing…

Michelle Lingo

Love3

July 24, 2019

UK Social Media: How to Engage Your Audience

Despite their reputation for being reserved, Brits love social media. Here’s how to connect with your audience online. With an enormous 67% of the population active on social media, Brits have an average of seven social media accounts each. And…

Michelle Lingo

Love3

Content Marketing

June 11, 2019

Top 5 Global Marketing Myths

Developing a global marketing strategy can be overwhelming. There’s so much to consider – which markets to prioritize, coordinating launches with stakeholders, and how to actually execute on brand, on time, and on budget. When it comes to going global,…

Michelle Lingo

Love2

Michelle Lingo

Social Media In India: Think Local

Understanding Consumer Behavior in India

Paid Digital Marketing Strategy: Getting Started

Top Global Marketing Trends for 2020

Marketing Localization Strategy: How to Maximize Your Budget

Understanding Your Global Target Markets

Marketing Localization: What It Is and Why It Matters

3 Things Marketers Should Know About Translation Software

Top 5 Global Marketing Myths

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