Our Blog

Michelle Lingo
16
Digital Marketing
December 6, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion searches every day, Baidu is the king of Chinese search engines and the “Google of China.” However, the differences between Google and Baidu are vast, especially around SEO. So if you want…
Read More
Michelle Lingo
0
International Marketing
November 7, 2018

How to Make the Most of Social Media in the UAE

As with many international markets, social media platforms are key to making market headway in the UAE. While platform-specific popularity in the UAE may not be particularly different from Western markets, understanding the space in terms of user trends and…
Read More
Michelle Lingo
7
Digital Marketing
November 1, 2018

Voice Search: What Digital Marketers Need to Know

Voice search is quickly becoming one of the hottest topics in digital marketing. Savvy brands and marketers alike are investigating how voice technology might be relevant for their audiences. So, what does this mean for your brand? Here are some…
Read More
Michelle Lingo
20
LocalizationProject Management
October 23, 2018

Meeting Tight Deadlines in Global Content Localization

Meeting tight deadlines is a crucial part of any business. But when it comes to global content creation, there are many obstacles that can slow you down. Here’s how to optimize your content localization process for maximum time efficiency without…
Read More
Michelle Lingo
0
International Marketing
October 3, 2018

Localizing Your SEO Strategy: Five Key Considerations

When companies think about extending their market reach, often their first thought is to produce translated content. However, they often overlook the importance of making sure that their translated online content can be found by local search engines. No matter…
Read More
Michelle Lingo
19
BrandLocalization
October 3, 2018

Three Ways to Avoid Brand Voice Dilution

For a brand to succeed internationally, it needs to be localized for each market while avoiding brand fragmentation. To achieve this, it’s important to find your voice, define your terms, ensure brand consistency and work with in-country resources as protective…
Read More
Michelle Lingo
19
International MarketingMarket Insights
September 12, 2018

How to connect with German online shoppers

The German eCommerce market is full of potential. Here are some tips for how to successfully connect with German shoppers. As with any market you’re trying to enter, you need to consider the best ways to relate to your audience…
Read More
Michelle Lingo
15
Localization
September 6, 2018

Three Reasons To Localize Your Post-Sales Support

While many companies focus on increasing international sales by localizing customer experience from lead generation to conversion, they often overlook post-sales support. To maximize international growth potential, in-market post-sales support is vital. (more…)
Read More
Michelle Lingo
0
International Marketing
August 27, 2018

Marketing to Japanese Consumers: A How-to Guide

How can you market to Japanese consumers and win customers for your brand? Here’s what you need to know. First and foremost, Japanese consumers prioritize brand trust, reputation, quality, and value over price. So taking these into account as you…
Read More
Michelle Lingo
0
International Marketing
August 13, 2018

Which Japanese Social Media Platforms Are Right for Your Brand?

Even though Japanese social media can be difficult to navigate, you can still find ways to engage with customers on a personal level. And a good place to start is understanding the importance of anonymity in Japanese online culture –…
Read More