Michelle Lingo, Author at Wordbank LLC

Creative media Digital marketing Language + localization

September 21, 2020

How to achieve marketing ROI in localization

You’ve done the research and know which markets are right for your brand. You’ve localized and optimized the content you think is most relevant. And you’ve gotten in front of your international audience on the channels and platforms most relevant…

Michelle Lingo

Love3

colorful-pieces-of-chalk-against-black-background

B Corp + Business for good

September 10, 2020

3 Reasons Why Voting is Important

As a marketing localization agency, we’re all about connection, engagement, and driving results for our clients internationally. To make that happen, we pay attention to what’s happening globally and think bigger-picture. Part of our commitment to outward thinking is considering…

Michelle Lingo

Love3

B Corp + Business for good

August 14, 2020

Volunteer opportunities in Denver: How we’re giving back during COVID-19

COVID-19 has majorly impacted physical and emotional health, community, the economy, and essential services. It’s also highlighted the importance of volunteer support for many organizations on the front lines in our community. As people responded to stay-at-home orders, and unemployment began…

Michelle Lingo

Love3

B Corp + Business for good

July 14, 2020

Becoming a B Corp-Certified LSP: What It Took and Why It Matters

We’re delighted to share that, after a six-year journey, we’re officially a certified B Corporation! And what's more, we're the only US-based, B Corp-certified language service provider (LSP), as well as the first marketing localization agency to achieve certification. Though…

Michelle Lingo

Love3

Global trends

June 12, 2020

COVID-19: Connecting with Global Audiences

While some industries are seeing unprecedented global growth as a result of COVID-19, many others are experiencing a significant slowdown. But there are still opportunities for impacted companies to come out on top once the pandemic passes. The spread of…

Michelle Lingo

Love3

B Corp + Business for good Client work

May 29, 2020

Behind the Scenes of Our Winning UN COVID-19 Design

The UN said, “You have the power to change the world.” And we had nine days to do it. In March, the United Nations (UN) put a global call-out to creatives to help stop the spread of COVID-19. The brief…

Michelle Lingo

Love3

Digital marketing Global trends

May 22, 2020

Adapting Your Digital Presence During COVID-19

COVID-19 is driving customers online, placing fresh emphasis on brands’ online channels. Here’s how to adapt your digital presence for the current situation – and beyond. Internet users worldwide are predicted to spend 1.25 billion years online in 2020. And…

Michelle Lingo

Love2

Global trends

May 14, 2020

Global Marketing During COVID-19: How Companies Are Adapting

As the world continues to adapt to COVID-19's global impacts, businesses have been pivoting their global marketing strategies to ensure that, once the crisis is over, they’ll be in a better position to recover – or continue – growth. Companies,…

Michelle Lingo

Love2

Global trends

May 7, 2020

COVID-19: The Global Market Impact

As COVID-19 continues to spread throughout the world, the socio-economic situation inevitably changes with it. The challenge is how to navigate the reality those changes bring while balancing business and social objectives for consumers and stakeholders alike. Speculation around the…

Michelle Lingo

Love2

Global trends

April 30, 2020

How to Adjust Your Comms during COVID-19

As the coronavirus outbreak drives business online and disrupts the everyday lives of consumers worldwide, companies must reevaluate how they’re communicating with their global audiences. It’s important to find a balance between approaching audiences in a way that communicates understanding…

Michelle Lingo

Love2

Michelle Lingo

How to achieve marketing ROI in localization

3 Reasons Why Voting is Important

Volunteer opportunities in Denver: How we’re giving back during COVID-19

Becoming a B Corp-Certified LSP: What It Took and Why It Matters

COVID-19: Connecting with Global Audiences

Behind the Scenes of Our Winning UN COVID-19 Design

Adapting Your Digital Presence During COVID-19

Global Marketing During COVID-19: How Companies Are Adapting

COVID-19: The Global Market Impact

How to Adjust Your Comms during COVID-19

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