International Marketing
August 27, 2018

Marketing to Japanese Consumers: A How-to Guide

How can you market to Japanese consumers and win customers for your brand? Here’s what you need to know. First and foremost, Japanese consumers prioritize brand trust, reputation, quality, and value over price. So taking these into account as you…
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International Marketing
August 13, 2018

Which Japanese Social Media Platforms Are Right for Your Brand?

Even though Japanese social media can be difficult to navigate, you can still find ways to engage with customers on a personal level. And a good place to start is understanding the importance of anonymity in Japanese online culture –…
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Brand
July 23, 2018

How to Market a Luxury Brand with a British Identity

British luxury brands are struggling to adapt to changing global trends while also protecting brand identity. Here’s what British brands need to know about maximizing on the global opportunity while preserving brand heritage. The global luxury market is huge. And…
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B Corp
June 27, 2018

Aspiring Colorado B Corp: Wordbank Named Honoree

Best for Colorado recently announced its 2018 Honorees. The winners participated in a statewide challenge inviting Colorado companies to strive to be the best for Colorado’s workers, communities and environment. Of the 300 companies that participated in this program, only…
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June 8, 2018

How to use Chinese social media effectively

Social media is fundamental to any digital marketing strategy targeting the Chinese market. Highly popular with Chinese audiences, social media has different rules of engagement for the key platforms. Here’s how to navigate social media in China. Nearly 100% of…
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Digital Marketing
June 1, 2018

Adjusting Your Content Strategy for Voice Search

Voice search is on the rise. Here’s what you need to know to help your content rank higher in voice search. In 2015, 1.7 million voice-first devices were in use, rising to around 24.5 million in 2017. In January 2018,…
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Digital Marketing
May 30, 2018

Building an Effective International Website

When targeting your international audiences, it’s not enough to simply translate your website – your online properties need to be found in-market. Successful, optimized international websites enable local search engines to crawl, index, and serve each locale you’re targeting. They…
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Digital Marketing
May 29, 2018

Site Structure Options for International Websites

International site structures can have a huge impact on the effectiveness of your global website strategy. It’s not just a technical decision. Connecting your technical goals with your business and marketing objectives could make all the difference to your international…
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Digital Marketing
May 28, 2018

3 Tips to Improve Your International SEO Strategy

Research is vital to any successful international SEO strategy. To maximize global growth and in-market opportunity, think beyond translation and let the data do the talking. Failing to properly research your target markets and in-country language trends can have embarrassing…
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Localization
April 4, 2018

A Case For Content Maintenance

While innovation tends to be a common focus, it’s often poor maintenance that can greatly impact a localization system. That's why it's crucial to have a consistent and disciplined approach to content maintenance. It focuses on enhancing what content you already…
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