Digital Marketing
September 22, 2017

Three Secrets to WeChat Marketing Success

WeChat was developed with the mission for connecting everything. But most significantly for Chinese eCommerce, it is slowly but surely producing a cashless economy in China. Though known as WeChat outside China, its domestic product is known as WeiXin, and contains…
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Market Insights
September 20, 2017

Why Chinese shoppers prefer international brands

Cross-border commerce is a great way to break into the Chinese market, as millennials increasingly look abroad for quality products. But it’s not enough to flaunt the foreignness of your brand – you’ll need to engage with customers on a…
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AdvertisingContent Marketing
August 28, 2017

Five Things You Need to Know About Chinese MCommerce

Mobile commerce, or mCommerce, is a rapidly growing phenomenon in China, making up over half of Chinese eCommerce. This remarkable growth stems from China’s recent technological history, and the key to unlocking its future potential lies in understanding how it…
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Content MarketingLocalization
August 21, 2017

Integrating Keywords in Content: 3 Tips to Improve Your SEO

Integrating keywords into text doesn't have to kill creative content. Clever, flexible use of these keywords will keep your writing natural and organic, while still visible. IS INTEGRATING KEYWORDS STILL RELEVANT FOR IMPROVING SEO? The “keyword stuffing” SEO tactic is…
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Market Insights
August 15, 2017

How to succeed in China’s ecommerce market

It’s predicted that around half of China’s eCommerce market will comprise cross-border commerce: that’s around a quarter of the population (source: eMarketer). Here's what you need to know to succeed in China's eCommerce market.  MEET THE MILLENNIALS In China’s eCommerce…
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Localization
April 4, 2017

We Stand for Equal Pay (Equal Pay Pledge)

In the US, women earn about 76 cents per dollar earned by men on average. But the causes of the gender pay gap are a bit more complicated. We are committed to closing the gender pay gap. We have pledged…
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