Our Blog

Zoey Cooper
0
Brand
November 12, 2018

How Building a Brand Accelerates a Startup’s Global Growth

When fast-moving, growing organizations think about international expansion, translating content often trumps thoughts of building a global brand. Here’s how you can establish your brand identity in any market without losing momentum and why it matters. Successful startups are distinctive,…
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Zoey Cooper
16
Localization
May 23, 2018

Why cost-per-word rates are misleading

Cost-per-word is a popular means of working out how much you should pay for translation services. After all, it's a simple way to quantify translation costs. But it doesn’t show you the full picture, often resulting in overpricing and poor…
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Zoey Cooper
19
BrandLocalization
May 9, 2018

How to capture brand personality abroad

Taking your brand overseas can sometimes feel like a choice between protecting your unique brand voice or losing it in translation. However, with a bit of creativity, you can keep the essence of your brand while still entering new markets.…
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Zoey Cooper
15
BY ZOEY COOPER
July 8, 2016

Celebrating International Women’s Day

To celebrate International Women's Day (IWD), we share stories about the important women in our lives and make a pledge for gender parity. Because so many of us are multicultural, not to mention multilingual, we also gained some great insights on how this day is celebrated…
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Zoey Cooper
19
BY ZOEY COOPERLocalization
July 8, 2016

Content Localization: Avoiding Cultural Traps

How do you create content that entices people to read and continue down the customer journey – internationally? Here are some tips for avoiding cultural traps in the content localization process.  THE KEY TO SUCCESSFUL CONTENT LOCALIZATION Try to understand…
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