Brand
November 12, 2018

How Building a Brand Accelerates a Startup’s Global Growth

When fast-moving, growing organizations think about international expansion, translating content often trumps thoughts of building a global brand. Here’s how you can establish your brand identity in any market without losing momentum and why it matters. Successful startups are distinctive,…
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Localization
May 23, 2018

Why cost-per-word rates are misleading

Cost-per-word is a popular means of working out how much you should pay for translation services. After all, it's a simple way to quantify translation costs. But it doesn’t show you the full picture, often resulting in overpricing and poor…
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BrandLocalization
May 9, 2018

How to capture brand personality abroad

Taking your brand overseas can sometimes feel like a choice between protecting your unique brand voice or losing it in translation. However, with a bit of creativity, you can keep the essence of your brand while still entering new markets.…
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BY ZOEY COOPER
July 8, 2016

Celebrating International Women’s Day

To celebrate International Women's Day (IWD), we share stories about the important women in our lives and make a pledge for gender parity. Because so many of us are multicultural, not to mention multilingual, we also gained some great insights on how this day is celebrated…
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BY ZOEY COOPERLocalization
July 8, 2016

Content Localization: Avoiding Cultural Traps

How do you create content that entices people to read and continue down the customer journey – internationally? Here are some tips for avoiding cultural traps in the content localization process.  THE KEY TO SUCCESSFUL CONTENT LOCALIZATION Try to understand…
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