Content Marketing
June 11, 2019

Top 5 Global Marketing Myths

Developing a global marketing strategy can be overwhelming. There’s so much to consider – which markets to prioritize, coordinating launches with stakeholders, and how to actually execute on brand, on time, and on budget. When it comes to going global,…
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Content Governance - Fruit Sticks
Content Marketing
March 2, 2019

How (and Why) to Build A Global Content Governance Model

Content governance is about scaling your global strategy for success and defining content purpose, quality, and process while avoiding brand damage and substandard results. When going global with your content, it’s an essential part of developing an effective global content…
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AdvertisingContent Marketing
August 28, 2017

Five Things You Need to Know About Chinese MCommerce

Mobile commerce, or mCommerce, is a rapidly growing phenomenon in China, making up over half of Chinese eCommerce. This remarkable growth stems from China’s recent technological history, and the key to unlocking its future potential lies in understanding how it…
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Content MarketingLocalization
August 21, 2017

Integrating Keywords in Content: 3 Tips to Improve Your SEO

Integrating keywords into text doesn't have to kill creative content. Clever, flexible use of these keywords will keep your writing natural and organic, while still visible. IS INTEGRATING KEYWORDS STILL RELEVANT FOR IMPROVING SEO? The “keyword stuffing” SEO tactic is…
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BY DYLAN COETZEEContent Marketing
February 29, 2016

Message Testing and Optimization

Driving traffic to your site is important. But using message testing to make sure your audience is engaged, signing-up or purchasing is even more important. Your marketing messages should therefore evoke feelings and drive actions. Depending on your message, you…
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Content Marketing
July 20, 2015

Kerning Typography: What You Should Know

Kerning typography may not be something you'd usually associate with cool, but it's something that some find interesting. For those who need a refresher, kerning is the typographic process of adjusting the space between characters. For example, moving the characters closer makes combinations…
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