October 6, 2021
How topic clusters can accelerate your international SEO
International SEO is a fundamental part of a successful global digital marketing strategy. But localizing your web content (and keywords) may not be enough to rank for your high-priority topics in-market. That’s where topic clusters come in. You’ve localized your…
August 17, 2021
Understanding Your Global Target Markets
Implementing a marketing localization strategy can be daunting for organizations. Other than the obvious problem of finding the right skill sets and tools to support the process, there are many moving pieces to effectively reach and engage with your global…
March 3, 2021
Website Localization: 4 Steps to Drive Results
Website localization is about adapting the content of your website to deliver a user experience that’s as compelling to international audiences as it is to your US visitors. Successful website localization enables international consumers to relate to your message, trust…
February 10, 2021
Global Marketing: How to Measure Your International Success
Measuring the impact of your US content can be tough in itself. Knowing how to measure the effectiveness of your international content can be even harder. But it doesn’t have to be that way. Here’s how to take control of…
December 11, 2020
Driving global revenue in 2021 with marketing localization
2020 had its share of… downs and more downs. The global pandemic still looming large across the world. Devastating natural disasters. Massive layoffs. (To name just a few.) The ongoing trauma of 2020 has had a significant impact on our…
September 21, 2020
How to achieve marketing ROI in localization
You’ve done the research and know which markets are right for your brand. You’ve localized and optimized the content you think is most relevant. And you’ve gotten in front of your international audience on the channels and platforms most relevant…
August 9, 2020
Marketing Localization: What It Is and Why It Matters
Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together - and inform each other - that’s when the magic happens. An effective…