Digital marketing Archives

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Digital marketing

October 19, 2022

Best Practices: International SEO for eCommerce Sites

For US businesses looking to grow their international customer base, eCommerce localization can feel daunting. There’s the sheer volume of content that needs to be translated. Deciding which languages to translate the site into, and for which target markets. And, to…

Michelle Lingo

Love0

B Corp + Business for good Digital marketing Market insights

September 26, 2022

Managing a Baidu account in China: Challenges and Alternatives

Many brands are looking to engage with the Chinese market – and for good reason. With over 1.02 billion internet users – who, on average, log over 5 hours each day online – the Chinese market has high potential. Setting…

Michelle Lingo

Love0

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Digital marketing Language + localization Market insights

August 29, 2022

South Korean social media essentials

With a prosperous economy, nationwide 5G internet, and digitally savvy consumers, South Korea is a ripe environment for marketers. But to reach this valuable audience, you’ll have to navigate the complex South Korean social media landscape. In 2019, South Korea…

Michelle Lingo

Love0

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Digital marketing

July 1, 2022

Review: WPML Plugin for Multilingual WordPress Websites

Effective website localization is key to a successful international digital strategy – and the WPML plugin is one of the most widely used WordPress extensions. WordPress translation plugins are plentiful. When it comes to choosing the right one, brands need…

Michelle Lingo

Love1

Digital marketing

June 16, 2022

How WordPress translation plugins can tank your global growth goals

There are dozens – if not hundreds – of WordPress translation plugins. But not all plugins are equal. Choosing the wrong one can hinder your international digital strategy and tank user experience. Imagine you're visiting a brand's website for the…

Michelle Lingo

Love1

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Digital marketing

May 23, 2022

International streaming services: Top 4 creative localization pitfalls

International streaming services saw incredible growth in 2021 as the world continued to contend with COVID-19. In 2022, the growth hasn’t stopped. But churn rates are increasing as the streaming services landscape becomes more saturated, especially in the US. Attracting…

Michelle Lingo

Love1

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Digital marketing

October 6, 2021

How topic clusters can accelerate your international SEO

International SEO is a fundamental part of a successful global digital marketing strategy. But localizing your web content (and keywords) may not be enough to rank for your high-priority topics in-market. That’s where topic clusters come in. You’ve localized your…

Michelle Lingo

Love3

Creative media Digital marketing Language + localization

August 17, 2021

Understanding Your Global Target Markets

Implementing a marketing localization strategy can be daunting for organizations. Other than the obvious problem of finding the right skill sets and tools to support the process, there are many moving pieces to effectively reach and engage with your global…

Michelle Lingo

Love7

Digital marketing Language + localization

March 3, 2021

Website Localization: 4 Steps to Drive Results

Website localization is about adapting the content of your website to deliver a user experience that’s as compelling to international audiences as it is to your US visitors. Successful website localization enables international consumers to relate to your message, trust…

Michelle Lingo

Love6

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Digital marketing Global trends

February 10, 2021

Global Marketing: How to Measure Your International Success

Measuring the impact of your US content can be tough in itself. Knowing how to measure the effectiveness of your international content can be even harder. But it doesn’t have to be that way. Here’s how to take control of…

Angela Fang

Love7

Digital marketing

Best Practices: International SEO for eCommerce Sites

Managing a Baidu account in China: Challenges and Alternatives

South Korean social media essentials

Review: WPML Plugin for Multilingual WordPress Websites

How WordPress translation plugins can tank your global growth goals

International streaming services: Top 4 creative localization pitfalls

How topic clusters can accelerate your international SEO

Understanding Your Global Target Markets

Website Localization: 4 Steps to Drive Results

Global Marketing: How to Measure Your International Success

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