Digital Marketing Archives

Digital Marketing

April 1, 2019

German SEO: Getting Keyword Strategy Right

Technically, German SEO is relatively straightforward. Linguistically, however, it can be a challenge. Here’s why – and how to get it right. Germany is a popular market for brands looking to expand internationally. It’s the fourth-richest country in the world,…

Michelle Lingo

Love0

Digital Marketing

March 25, 2019

Yandex SEO: How to Master Search in Russia

If you’re launching a website in Russia, you’ll need to become familiar with Yandex, the country’s most popular search engine. Here’s how to boost your brand’s visibility on Russian search with Yandex SEO. Russia is home to 110 million internet…

Michelle Lingo

Love0

Digital Marketing

February 25, 2019

Global Marketplace Optimization: Three Key Considerations

eCommerce marketplaces are where customers often go first when searching for a new product. Marketplace optimization could help them discover your brand. Here’s what to consider before you get started. Search engines are no longer customers’ only option when they’re…

Angela Fang

Love0

Digital Marketing

February 11, 2019

How to Build a Winning Global PPC Campaign

If you want to grow your brand internationally, global PPC is a great place to start. By applying best practice for paid search at the local level and being mindful of in-market trends, you can be sure to get it…

Michelle Lingo

Love0

Digital Marketing

February 4, 2019

Why Global Campaigns Need International Keyword Research

If you’re launching an SEO or PPC campaign in a new market, it’s best to avoid keyword translation. Here’s why international keyword research is a much better strategy. When you’re paying for every click – or optimizing your site –…

Angela Fang

Love16

Digital Marketing

January 10, 2019

Everything You Need to Know About SEO in Brazil

Brazil is the fifth largest country by population and the ninth largest by GDP, making it an excellent Latin-American launchpad for your brand. But increasing your organic visibility in new markets can be tricky. Here’s what you need to know…

Michelle Lingo

Love16

Digital Marketing

December 6, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion searches every day, Baidu is the king of Chinese search engines and the “Google of China.” However, the differences between Google and Baidu are vast, especially around SEO. So if you want…

Michelle Lingo

Love16

Digital Marketing

November 1, 2018

Voice Search: What Digital Marketers Need to Know

Voice search is quickly becoming one of the hottest topics in digital marketing. Savvy brands and marketers alike are investigating how voice technology might be relevant for their audiences. So, what does this mean for your brand? Here are some…

Michelle Lingo

Love7

Digital Marketing

June 1, 2018

Adjusting Your Content Strategy for Voice Search

Voice search is on the rise. Here’s what you need to know to help your content rank higher in voice search. In 2015, 1.7 million voice-first devices were in use, rising to around 24.5 million in 2017. In January 2018,…

Michelle Lingo

Love6

Digital Marketing

May 30, 2018

Building an Effective International Website

When targeting your international audiences, it’s not enough to simply translate your website – your online properties need to be found in-market. Successful, optimized international websites enable local search engines to crawl, index, and serve each locale you’re targeting. They…

Michelle Lingo

Love8

Digital Marketing

German SEO: Getting Keyword Strategy Right

Yandex SEO: How to Master Search in Russia

Global Marketplace Optimization: Three Key Considerations

How to Build a Winning Global PPC Campaign

Why Global Campaigns Need International Keyword Research

Everything You Need to Know About SEO in Brazil

Five Tips to Increase Baidu SEO Ranking

Voice Search: What Digital Marketers Need to Know

Adjusting Your Content Strategy for Voice Search

Building an Effective International Website

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