Digital marketing Archives

Digital marketing Language + localization

March 3, 2021

Website Localization: 4 Steps to Drive Results

Website localization is about adapting the content of your website to deliver a user experience that’s as compelling to international audiences as it is to your US visitors. Successful website localization enables international consumers to relate to your message, trust…

Michelle Lingo

Love4

Creative media Digital marketing Language + localization

December 11, 2020

Driving global revenue in 2021 with marketing localization

2020 had its share of… downs and more downs. The global pandemic still looming large across the world. Devastating natural disasters. Massive layoffs. (To name just a few.) The ongoing trauma of 2020 has had a significant impact on our…

Michelle Lingo

Love3

Creative media Digital marketing Language + localization

September 21, 2020

How to achieve marketing ROI in localization

You’ve done the research and know which markets are right for your brand. You’ve localized and optimized the content you think is most relevant. And you’ve gotten in front of your international audience on the channels and platforms most relevant…

Michelle Lingo

Love3

Digital marketing Global trends

May 22, 2020

Adapting Your Digital Presence During COVID-19

COVID-19 is driving customers online, placing fresh emphasis on brands’ online channels. Here’s how to adapt your digital presence for the current situation – and beyond. Internet users worldwide are predicted to spend 1.25 billion years online in 2020. And…

Michelle Lingo

Love2

Digital marketing Market insights

March 11, 2020

The Key Players in Dutch Social Media

Want to launch a social media campaign in the Netherlands? The popularity of Dutch social media platforms is changing. Here’s what you should know.

Michelle Lingo

Love2

Digital marketing Language + localization Market insights

March 3, 2020

Dutch SEO: Localizing Your Search Strategy

To enhance your online visibility in the Netherlands, you’ll need a solid Dutch SEO strategy – and localization is key to success. Here’s what you need to know. Today, the Netherlands is the fifth-largest exporter in the world. Its ongoing…

Michelle Lingo

Love2

Digital marketing Language + localization Market insights

January 27, 2020

Why SEO in India Must Be Multilingual

India already has more online users than the US, and it’s just getting started. Here are the key considerations for getting SEO in India right. While 59% of the population isn’t yet online, India has 560 million internet users. And…

Michelle Lingo

Love5

Digital marketing Market insights

January 21, 2020

Social Media In India: Think Local

Social media in India is full of opportunity. Social platforms are investing big – and global brands want in. Here’s how to connect with your online audience in the Indian market. SOCIAL MEDIA TRENDS Just 41% of India’s population is…

Michelle Lingo

Love6

Creative media Digital marketing Language + localization

January 7, 2020

Paid Digital Marketing Strategy: Getting Started

Once you know which markets are best suited for your brand – and you've localized and optimized the content you've strategically selected – it's time for the next step in marketing localization. This step is about getting in front of…

Michelle Lingo

Love6

Creative media Digital marketing Language + localization

December 23, 2019

Marketing Localization Strategy: How to Maximize Your Budget

When companies think about taking their brands international, a natural thought process is to translate all existing marketing materials for new markets. It’s certainly important to get in-language content in front of local audiences. But it’s quality (not quantity) –…

Michelle Lingo

Love4

Digital marketing

Website Localization: 4 Steps to Drive Results

Driving global revenue in 2021 with marketing localization

How to achieve marketing ROI in localization

Adapting Your Digital Presence During COVID-19

The Key Players in Dutch Social Media

Dutch SEO: Localizing Your Search Strategy

Why SEO in India Must Be Multilingual

Social Media In India: Think Local

Paid Digital Marketing Strategy: Getting Started

Marketing Localization Strategy: How to Maximize Your Budget

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