March 11, 2020
The Key Players in Dutch Social Media
Want to launch a social media campaign in the Netherlands? The popularity of Dutch social media platforms is changing. Here’s what you should know.
March 3, 2020
Dutch SEO: Localizing Your Search Strategy
To enhance your online visibility in the Netherlands, you’ll need a solid Dutch SEO strategy – and localization is key to success. Here’s what you need to know. Today, the Netherlands is the fifth-largest exporter in the world. Its ongoing…
January 27, 2020
Why SEO in India Must Be Multilingual
India already has more online users than the US, and it’s just getting started. Here are the key considerations for getting SEO in India right. While 59% of the population isn’t yet online, India has 560 million internet users. And…
January 21, 2020
Social Media In India: Think Local
Social media in India is full of opportunity. Social platforms are investing big – and global brands want in. Here’s how to connect with your online audience in the Indian market. SOCIAL MEDIA TRENDS Just 41% of India’s population is…
January 7, 2020
Paid Digital Marketing Strategy: Getting Started
Once you know which markets are best suited for your brand – and you've localized and optimized the content you've strategically selected – it's time for the next step in marketing localization. This step is about getting in front of…
December 23, 2019
Marketing Localization Strategy: How to Maximize Your Budget
When companies think about taking their brands international, a natural thought process is to translate all existing marketing materials for new markets. It’s certainly important to get in-language content in front of local audiences. But it’s quality (not quantity) –…
July 24, 2019
UK Social Media: How to Engage Your Audience
Despite their reputation for being reserved, Brits love social media. Here’s how to connect with your audience online. With an enormous 67% of the population active on social media, Brits have an average of seven social media accounts each. And…
April 1, 2019
German SEO: Getting Keyword Strategy Right
Technically, German SEO is relatively straightforward. Linguistically, however, it can be a challenge. Here’s why – and how to get it right. Germany is a popular market for brands looking to expand internationally. It’s the fourth-richest country in the world,…
February 25, 2019
Global Marketplace Optimization: Three Key Considerations
eCommerce marketplaces are where customers often go first when searching for a new product. Marketplace optimization could help them discover your brand. Here’s what to consider before you get started. Search engines are no longer customers’ only option when they’re…
February 11, 2019
How to Build a Winning Global PPC Campaign
If you want to grow your brand internationally, global PPC is a great place to start. By applying best practice for paid search at the local level and being mindful of in-market trends, you can be sure to get it…