To enhance your online visibility in the Netherlands, you’ll need a solid Dutch SEO strategy – and localization is key to success. Here’s what you need to know. Today, the Netherlands is the fifth-largest exporter in the world. Its ongoing…
India already has more online users than the US, and it’s just getting started. Here are the key considerations for getting SEO in India right. While 59% of the population isn’t yet online, India has 560 million internet users. And…
Social media in India is full of opportunity. Social platforms are investing big – and global brands want in. Here’s how to connect with your online audience in the Indian market. SOCIAL MEDIA TRENDS Just 41% of India’s population is…
Once you know which markets are best suited for your brand – and you've localized and optimized the content you've strategically selected – it's time for the next step in marketing localization. This step is about getting in front of…
When companies think about taking their brands international, a natural thought process is to translate all existing marketing materials for new markets. It’s certainly important to get in-language content in front of local audiences. But it’s quality (not quantity) –…
Despite their reputation for being reserved, Brits love social media. Here’s how to connect with your audience online. With an enormous 67% of the population active on social media, Brits have an average of seven social media accounts each. And…
Technically, German SEO is relatively straightforward. Linguistically, however, it can be a challenge. Here’s why – and how to get it right. Germany is a popular market for brands looking to expand internationally. It’s the fourth-richest country in the world,…
eCommerce marketplaces are where customers often go first when searching for a new product. Marketplace optimization could help them discover your brand. Here’s what to consider before you get started. Search engines are no longer customers’ only option when they’re…
If you want to grow your brand internationally, global PPC is a great place to start. By applying best practice for paid search at the local level and being mindful of in-market trends, you can be sure to get it…