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Digital marketing

Digital marketingLanguage + localizationMarket insights
August 13, 2018

Japanese SEO: Get It Right and Get Noticed

Japanese SEO is, in many ways, more straightforward than other international search markets, but there’s still plenty to consider when optimizing your site for Japan.  The good news for digital marketers looking to break into Japan is you don’t need…
Angela Fang
Love3
Digital marketingLanguage + localizationMarket insights
August 13, 2018

Which Japanese Social Media Platforms Are Right for Your Brand?

Even though Japanese social media can be difficult to navigate, you can still find ways to engage with customers on a personal level. And a good place to start is understanding the importance of anonymity in Japanese online culture –…
Michelle Lingo
Love3
Digital marketingMarket insights
July 30, 2018

Luxury Brands and Social Media

Luxury brands and social media. One is exclusive. The other is inclusive. Balancing traditional and digital methods of marketing luxury brands can be a delicate process. Here’s how to make global social platforms work for your luxury brand. While luxury…
Angela Fang
Love4
Digital marketingMarket insights
June 8, 2018

How to use Chinese social media effectively

Social media is fundamental to any digital marketing strategy targeting the Chinese market. Highly popular with Chinese audiences, social media has different rules of engagement for the key platforms. Here’s how to navigate social media in China. Nearly 100% of…
Michelle Lingo
Love19
Digital marketing
June 1, 2018

Adjusting Your Content Strategy for Voice Search

Voice search is on the rise. Here’s what you need to know to help your content rank higher in voice search. In 2015, 1.7 million voice-first devices were in use, rising to around 24.5 million in 2017. In January 2018,…
Michelle Lingo
Love8
dark-building-cubes
Digital marketing
May 30, 2018

Building an Effective International Website

When targeting your international audiences, it’s not enough to simply translate your website – your online properties need to be found in-market. Successful, optimized international websites enable local search engines to crawl, index, and serve each locale you’re targeting. They…
Michelle Lingo
Love11
Digital marketing
May 29, 2018

Site Structure Options for International Websites

International site structures can have a huge impact on the effectiveness of your global website strategy. It’s not just a technical decision. Connecting your technical goals with your business and marketing objectives could make all the difference to your international…
Michelle Lingo
Love11
Digital marketingGlobal trendsLanguage + localization
May 28, 2018

3 Tips to Improve Your International SEO Strategy

Research is vital to any successful international SEO strategy. To maximize global growth and in-market opportunity, think beyond translation and let the data do the talking. Failing to properly research your target markets and in-country language trends can have embarrassing…
Michelle Lingo
Love11
Digital marketingMarket insights
October 27, 2017

A guide to German social media platforms

Germany has much lower social media figures than other developed countries. This is partially due to Germany’s older population, but it’s also because of Germany’s complicated history, which has produced a concern for personal data and privacy.  Despite these factors,…
Michelle Lingo
Love22
Digital marketingMarket insights
October 3, 2017

Russian Social Media: Everything You Need to Know

To succeed with Russian social media, you need to think differently. Here are the platforms and strategies that will help you connect with customers in the region. Social media is key to engaging with the Russian market. 70 million Russians…
Michelle Lingo
Love21
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  • Language
    • Language Services
    • Translation
    • Transcreation
    • Copywriting
  • Multimedia
    • Multimedia Services
    • Website Localization
    • UX & Design
    • Video Localization
  • Marketing
    • Digital Marketing Services
    • International PPC
    • Global SEO
    • Global Social Media
    • Global Market Insights
  • Portfolio
  • Blog
  • About
    • About Wordbank
    • B Corp Certified
    • Our People
    • Work With Us
    • Contact
  • Get In Touch