Global trends

Global trends
May 7, 2020

COVID-19: The Global Market Impact

As COVID-19 continues to spread throughout the world, the socio-economic situation inevitably changes with it. The challenge is how to navigate the reality those changes bring while balancing business and social objectives for consumers and stakeholders alike.  Speculation around the…
Global trends
April 30, 2020

How to Adjust Your Comms during COVID-19

As the coronavirus outbreak drives business online and disrupts the everyday lives of consumers worldwide, companies must reevaluate how they’re communicating with their global audiences. It’s important to find a balance between approaching audiences in a way that communicates understanding…
Global trends
December 30, 2019

Top Global Marketing Trends for 2020

The worldwide spread of COVID-19 has quickly changed the global marketing landscape, impacting consumer behavior in most markets. However, key global marketing trends around brand, digital, design, and localization in 2020 still hold true. Here's what you need to know.…