Language + localization Archives | Page 2 of 5

Creative media Digital marketing Language + localization

December 9, 2019

Marketing Localization: What It Is and Why It Matters

Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together - and inform each other - that’s when the magic happens. An effective…

Michelle Lingo

Love4

Language + localization

July 31, 2019

3 Things Marketers Should Know About Translation Software

Technology represents a significant part of the sell in the translation and localization industry. Price competition is fierce, and many language service providers (LSPs) differentiate themselves on their technical solutions. Here’s what marketers should know about translation software before signing…

Michelle Lingo

Love5

Digital marketing Language + localization Market insights

April 1, 2019

German SEO: Getting Keyword Strategy Right

Technically, German SEO is relatively straightforward. Linguistically, however, it can be a challenge. Here’s why – and how to get it right. Germany is a popular market for brands looking to expand internationally. It’s the fourth-richest country in the world,…

Michelle Lingo

Love4

Language + localization

March 2, 2019

How (and Why) to Build A Global Content Governance Model

Content governance is about scaling your global strategy for success and defining content purpose, quality, and process while avoiding brand damage and substandard results. When going global with your content, it’s an essential part of developing an effective global content…

Angela Fang

Love5

Digital marketing Language + localization

February 25, 2019

Global Marketplace Optimization: Three Key Considerations

eCommerce marketplaces are where customers often go first when searching for a new product. Marketplace optimization could help them discover your brand. Here’s what to consider before you get started. Search engines are no longer customers’ only option when they’re…

Angela Fang

Love5

Creative media Language + localization

February 18, 2019

Video Localization: How to Engage Your Global Audience

Video is hugely popular around the globe. You can easily expand your global reach by creating a video for your home market and then localizing it. Here’s an overview of the content, technical, and SEO considerations to include in your…

Michelle Lingo

Love3

Digital marketing Global trends Language + localization

February 11, 2019

How to Build a Winning Global PPC Campaign

If you want to grow your brand internationally, global PPC is a great place to start. By applying best practice for paid search at the local level and being mindful of in-market trends, you can be sure to get it…

Michelle Lingo

Love4

Digital marketing Language + localization Market insights

December 6, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion searches every day, Baidu is the king of Chinese search engines and the “Google of China.” However, the differences between Google and Baidu are vast, especially around SEO. So if you want…

Michelle Lingo

Love20

Language + localization

November 12, 2018

How Building a Brand Accelerates a Startup’s Global Growth

When fast-moving, growing organizations think about international expansion, translating content often trumps thoughts of building a global brand. Here’s how you can establish your brand identity in any market without losing momentum and why it matters. Successful startups are distinctive,…

Zoey Cooper

Love3

Digital marketing Language + localization Market insights

November 7, 2018

How to Make the Most of Social Media in the UAE

As with many international markets, social media platforms are key to making market headway in the UAE. While platform-specific popularity in the UAE may not be particularly different from Western markets, understanding the space in terms of user trends and…

Michelle Lingo

Love3

Language + localization

Marketing Localization: What It Is and Why It Matters

3 Things Marketers Should Know About Translation Software

German SEO: Getting Keyword Strategy Right

How (and Why) to Build A Global Content Governance Model

Global Marketplace Optimization: Three Key Considerations

Video Localization: How to Engage Your Global Audience

How to Build a Winning Global PPC Campaign

Five Tips to Increase Baidu SEO Ranking

How Building a Brand Accelerates a Startup’s Global Growth

How to Make the Most of Social Media in the UAE

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