Localization Archives | Wordbank LLC

Localization

September 24, 2020

Creative media localization: What it is and why it matters

Marketing is about engagement and inspiring action. It’s about conveying the essence of a brand, the value of a product or service, the reason to choose one brand over another. Successful marketing depends greatly on creative media localization. On the…

Michelle Lingo

Love0

Localization

December 2, 2019

LocWorld: 3 Things (Still) Plaguing Localization Managers

Our team had a great time attending LocWorld 41 in San Jose and hearing firsthand how top companies are approaching the conference's theme of "Go Global, Be Global." Throughout the conference, client-side presenters discussed challenges that are all too familiar…

katieblakey

Love3

Localization

July 31, 2019

3 Things Marketers Should Know About Translation Software

Technology represents a significant part of the sell in the translation and localization industry. Price competition is fierce, and many language service providers (LSPs) differentiate themselves on their technical solutions. Here’s what marketers should know about translation software before signing…

Michelle Lingo

Love3

Localization Project Management

October 23, 2018

Meeting Tight Deadlines in Global Content Localization

Meeting tight deadlines is a crucial part of any business. But when it comes to global content creation, there are many obstacles that can slow you down. Here’s how to optimize your content localization process for maximum time efficiency without…

Michelle Lingo

Love23

Brand Localization

October 3, 2018

Three Ways to Avoid Brand Voice Dilution

For a brand to succeed internationally, it needs to be localized for each market while avoiding brand fragmentation. To achieve this, it’s important to find your voice, define your terms, ensure brand consistency and work with in-country resources as protective…

Michelle Lingo

Love23

Localization

September 6, 2018

Three Reasons To Localize Your Post-Sales Support

While many companies focus on increasing international sales by localizing customer experience from lead generation to conversion, they often overlook post-sales support. To maximize international growth potential, in-market post-sales support is vital. (more…)

Michelle Lingo

Love18

Localization

May 23, 2018

Why cost-per-word rates are misleading

Cost-per-word is a popular means of working out how much you should pay for translation services. After all, it's a simple way to quantify translation costs. But it doesn’t show you the full picture, often resulting in overpricing and poor…

Zoey Cooper

Love17

Brand Localization

May 9, 2018

How to capture brand personality abroad

Taking your brand overseas can sometimes feel like a choice between protecting your unique brand voice or losing it in translation. However, with a bit of creativity, you can keep the essence of your brand while still entering new markets.…

Zoey Cooper

Love21

Localization

April 4, 2018

A Case For Content Maintenance

While innovation tends to be a common focus, it’s often poor maintenance that can greatly impact a localization system. That's why it's crucial to have a consistent and disciplined approach to content maintenance. It focuses on enhancing what content you already…

Michelle Lingo

Love19

Content Marketing Localization

August 21, 2017

Integrating Keywords in Content: 3 Tips to Improve Your SEO

Integrating keywords into text doesn't have to kill creative content. Clever, flexible use of these keywords will keep your writing natural and organic, while still visible. IS INTEGRATING KEYWORDS STILL RELEVANT FOR IMPROVING SEO? The “keyword stuffing” SEO tactic is…

Michelle Lingo

Love20

Localization

Creative media localization: What it is and why it matters

LocWorld: 3 Things (Still) Plaguing Localization Managers

3 Things Marketers Should Know About Translation Software

Meeting Tight Deadlines in Global Content Localization

Three Ways to Avoid Brand Voice Dilution

Three Reasons To Localize Your Post-Sales Support

Why cost-per-word rates are misleading

How to capture brand personality abroad

A Case For Content Maintenance

Integrating Keywords in Content: 3 Tips to Improve Your SEO

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