Our Blog

Michelle Lingo
0
Localization
July 31, 2019

3 Things Marketers Should Know About Translation Software

Technology represents a significant part of the sell in the translation and localization industry. Price competition is fierce, and many language service providers (LSPs) differentiate themselves on their technical solutions. Here’s what marketers should know about translation software before signing…
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Michelle Lingo
20
LocalizationProject Management
October 23, 2018

Meeting Tight Deadlines in Global Content Localization

Meeting tight deadlines is a crucial part of any business. But when it comes to global content creation, there are many obstacles that can slow you down. Here’s how to optimize your content localization process for maximum time efficiency without…
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Michelle Lingo
19
BrandLocalization
October 3, 2018

Three Ways to Avoid Brand Voice Dilution

For a brand to succeed internationally, it needs to be localized for each market while avoiding brand fragmentation. To achieve this, it’s important to find your voice, define your terms, ensure brand consistency and work with in-country resources as protective…
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Michelle Lingo
15
Localization
September 6, 2018

Three Reasons To Localize Your Post-Sales Support

While many companies focus on increasing international sales by localizing customer experience from lead generation to conversion, they often overlook post-sales support. To maximize international growth potential, in-market post-sales support is vital. (more…)
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Zoey Cooper
16
Localization
May 23, 2018

Why cost-per-word rates are misleading

Cost-per-word is a popular means of working out how much you should pay for translation services. After all, it's a simple way to quantify translation costs. But it doesn’t show you the full picture, often resulting in overpricing and poor…
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Zoey Cooper
19
BrandLocalization
May 9, 2018

How to capture brand personality abroad

Taking your brand overseas can sometimes feel like a choice between protecting your unique brand voice or losing it in translation. However, with a bit of creativity, you can keep the essence of your brand while still entering new markets.…
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Michelle Lingo
17
Localization
April 4, 2018

A Case For Content Maintenance

While innovation tends to be a common focus, it’s often poor maintenance that can greatly impact a localization system. That's why it's crucial to have a consistent and disciplined approach to content maintenance. It focuses on enhancing what content you already…
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Michelle Lingo
16
Content MarketingLocalization
August 21, 2017

Integrating Keywords in Content: 3 Tips to Improve Your SEO

Integrating keywords into text doesn't have to kill creative content. Clever, flexible use of these keywords will keep your writing natural and organic, while still visible. IS INTEGRATING KEYWORDS STILL RELEVANT FOR IMPROVING SEO? The “keyword stuffing” SEO tactic is…
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Michelle Lingo
16
Localization
April 4, 2017

We Stand for Equal Pay (Equal Pay Pledge)

In the US, women earn about 76 cents per dollar earned by men on average. But the causes of the gender pay gap are a bit more complicated. We are committed to closing the gender pay gap. We have pledged…
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Zoey Cooper
19
BY ZOEY COOPERLocalization
July 8, 2016

Content Localization: Avoiding Cultural Traps

How do you create content that entices people to read and continue down the customer journey – internationally? Here are some tips for avoiding cultural traps in the content localization process.  THE KEY TO SUCCESSFUL CONTENT LOCALIZATION Try to understand…
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