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Michelle Lingo
0
UK consumer behavior double decker bus on London street
Market Insights
April 18, 2019

UK Consumer Behavior: What Do the British Want?

If you want to build your brand in the UK, there’s plenty of opportunity to be had. Here’s how to give British customers what they want. In the shadow of Brexit, consumer confidence in the UK has certainly taken a…
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Angela Fang
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Market Insights
January 18, 2019

Four Brazilian Consumer Behavior Profiles You Need to Know

With high brand engagement and rising consumer sales, Brazil is an ambitious company’s dream. But to convince customers to buy what you’re selling, you’ll need in-depth knowledge of Brazilian consumer behavior. In just a few decades, Brazil has transformed itself…
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Michelle Lingo
19
International MarketingMarket Insights
September 12, 2018

How to connect with German online shoppers

The German eCommerce market is full of potential. Here are some tips for how to successfully connect with German shoppers. As with any market you’re trying to enter, you need to consider the best ways to relate to your audience…
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Michelle Lingo
15
Market Insights
October 7, 2017

eCommerce in Russia: Why Now is the Time to Set Up Shop

Russian eCommerce took off in 2018 – so it’s a lucrative time to launch your brand’s online shop in Russia. Here’s how to engage your customers and build your online presence for Russian eCommerce. Every year, Hootsuite and We Are…
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Michelle Lingo
16
Market Insights
October 6, 2017

German ecommerce: 3 Essentials to Penetrate the Market

Mobile-optimized sites, effective delivery and varied payment choices are three crucial ingredients of German eCommerce. With German eCommerce growing rapidly due to low prices and convenience, it's important to learn how to break down barriers so that you can make…
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Michelle Lingo
19
International MarketingMarket Insights
October 4, 2017

Russian Consumer Behavior: Four Essential Tips

The contradictory demands and expectations of Russian consumers can initially seem daunting. But winning trust can reap huge rewards since Russians are known for their brand loyalty. Here’s how to create a successful brand presence in Russia. Russian consumers can…
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Michelle Lingo
15
Market Insights
September 20, 2017

Why Chinese shoppers prefer international brands

Cross-border commerce is a great way to break into the Chinese market, as millennials increasingly look abroad for quality products. But it’s not enough to flaunt the foreignness of your brand – you’ll need to engage with customers on a…
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Michelle Lingo
16
Market Insights
August 15, 2017

How to succeed in China’s ecommerce market

It’s predicted that around half of China’s eCommerce market will comprise cross-border commerce: that’s around a quarter of the population (source: eMarketer). Here's what you need to know to succeed in China's eCommerce market.  MEET THE MILLENNIALS In China’s eCommerce…
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