Marketing Blog (Localization Strategies & Tips)

Uncategorized

September 10, 2018

How We Won the Investors in People Gold Award

We’ve joined the top 16% of UK companies by receiving the Investors in People Gold award. Here’s how we put our people first. Our vision is this: To inspire change in our industry by putting people first and driving action…

Jonny Simpson

Love3

B Corp + Business for good

September 7, 2018

The GrowHaus: B of Service Volunteering

We recently had the incredible opportunity to volunteer at the GrowHaus, a local, non-profit indoor farm in Denver. Thanks to B Local Colorado for organizing the event, we teamed with CauseLabs, a certified B Corp, and individual volunteers to “B”…

Angela Fang

Love2

Language + localization

September 6, 2018

Three Reasons To Localize Your Post-Sales Support

While many companies focus on increasing international sales by localizing customer experience from lead generation to conversion, they often overlook post-sales support. To maximize international growth potential, in-market post-sales support is vital. (more…)

Michelle Lingo

Love19

Market insights

August 27, 2018

Marketing to Japanese Consumers: A How-to Guide

How can you market to Japanese consumers and win customers for your brand? Here’s what you need to know. First and foremost, Japanese consumers prioritize brand trust, reputation, quality, and value over price. So taking these into account as you…

Michelle Lingo

Love3

Digital marketing Language + localization Market insights

August 13, 2018

Japanese SEO: Get It Right and Get Noticed

Japanese SEO is, in many ways, more straightforward than other international search markets, but there’s still plenty to consider when optimizing your site for Japan. The good news for digital marketers looking to break into Japan is you don’t need…

Angela Fang

Love3

Digital marketing Language + localization Market insights

August 13, 2018

Which Japanese Social Media Platforms Are Right for Your Brand?

Even though Japanese social media can be difficult to navigate, you can still find ways to engage with customers on a personal level. And a good place to start is understanding the importance of anonymity in Japanese online culture –…

Michelle Lingo

Love3

Digital marketing Market insights

July 30, 2018

Luxury Brands and Social Media

Luxury brands and social media. One is exclusive. The other is inclusive. Balancing traditional and digital methods of marketing luxury brands can be a delicate process. Here’s how to make global social platforms work for your luxury brand. While luxury…

Angela Fang

Love4

Uncategorized

July 23, 2018

How to Market a Luxury Brand with a British Identity

British luxury brands are struggling to adapt to changing global trends while also protecting brand identity. Here’s what British brands need to know about maximizing on the global opportunity while preserving brand heritage. The global luxury market is huge. And…

Michelle Lingo

Love14

B Corp + Business for good

June 27, 2018

Aspiring Colorado B Corp: Wordbank Named Honoree

Best for Colorado recently announced its 2018 Honorees. The winners participated in a statewide challenge inviting Colorado companies to strive to be the best for Colorado’s workers, communities and environment. Of the 300 companies that participated in this program, only…

Michelle Lingo

Love11

Digital marketing Market insights

June 8, 2018

How to use Chinese social media effectively

Social media is fundamental to any digital marketing strategy targeting the Chinese market. Highly popular with Chinese audiences, social media has different rules of engagement for the key platforms. Here’s how to navigate social media in China. Nearly 100% of…

Michelle Lingo

Love19

Digital marketing

June 1, 2018

Adjusting Your Content Strategy for Voice Search

Voice search is on the rise. Here’s what you need to know to help your content rank higher in voice search. In 2015, 1.7 million voice-first devices were in use, rising to around 24.5 million in 2017. In January 2018,…

Michelle Lingo

Love8

Digital marketing

May 30, 2018

Building an Effective International Website

When targeting your international audiences, it’s not enough to simply translate your website – your online properties need to be found in-market. Successful, optimized international websites enable local search engines to crawl, index, and serve each locale you’re targeting. They…

Michelle Lingo

Love11

Digital marketing

May 29, 2018

Site Structure Options for International Websites

International site structures can have a huge impact on the effectiveness of your global website strategy. It’s not just a technical decision. Connecting your technical goals with your business and marketing objectives could make all the difference to your international…

Michelle Lingo

Love11

Digital marketing Global trends Language + localization

May 28, 2018

3 Tips to Improve Your International SEO Strategy

Research is vital to any successful international SEO strategy. To maximize global growth and in-market opportunity, think beyond translation and let the data do the talking. Failing to properly research your target markets and in-country language trends can have embarrassing…

Michelle Lingo

Love11

Language + localization

May 23, 2018

Why cost-per-word rates are misleading

Cost-per-word is a popular means of working out how much you should pay for translation services. After all, it's a simple way to quantify translation costs. But it doesn’t show you the full picture, often resulting in overpricing and poor…

Zoey Cooper

Love18

How topic clusters can accelerate your international SEO

Wordbank partners with Colorado Office of Early Childhood

Website Localization: 4 Steps to Drive Results

How We Won the Investors in People Gold Award

The GrowHaus: B of Service Volunteering

Three Reasons To Localize Your Post-Sales Support

Marketing to Japanese Consumers: A How-to Guide

Japanese SEO: Get It Right and Get Noticed

Which Japanese Social Media Platforms Are Right for Your Brand?

Luxury Brands and Social Media

How to Market a Luxury Brand with a British Identity

Aspiring Colorado B Corp: Wordbank Named Honoree

How to use Chinese social media effectively

Adjusting Your Content Strategy for Voice Search

Building an Effective International Website

Site Structure Options for International Websites

3 Tips to Improve Your International SEO Strategy

Why cost-per-word rates are misleading

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