Wordbank LLC
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Digital marketing

How WordPress translation plugins can tank your global growth goals

Market insights

The South Korea eCommerce landscape

B Corp + Business for good

Supporting LGBTQ+: How to be a better ally

Language + localization
October 3, 2018

Three Ways to Avoid Brand Voice Dilution

For a brand to succeed internationally, it needs to be localized for each market while avoiding brand fragmentation. To achieve this, it’s important to find your voice, define your terms, ensure brand consistency and work with in-country resources as protective…
Michelle Lingo
Love25
Market insights
October 2, 2018

French Consumer Behavior: Three Myths Busted

You’ve heard the stereotypes: the French love excellent food, fashion and luxury. But if you want to succeed in France, you’ll need to cast aside assumptions and embrace the more complex reality of French consumer behavior. Here are three debunked…
Angela Fang
Love3
Market insights
October 1, 2018

eCommerce in France: A Playbook for Success

eCommerce in France is a growing market. Here’s how to win over French shoppers on your site and on Rakuten France, the region’s largest online marketplace. In the past 10 years, France’s annual online spend has grown by 186%, making…
Angela Fang
Love3
Digital marketingLanguage + localizationMarket insights
September 24, 2018

Why Social Media in France is Great For Your Brand

If your brand isn’t already active on social media in France, it should be. Here’s how to get it right – and some useful tips to help you get started. France has the fourth largest number of internet users in…
Angela Fang
Love3
Digital marketingLanguage + localizationMarket insights
September 17, 2018

How to Master French SEO (It’s Easier Than You Think)

SEO for France can be tricky because of the French language’s many nuances and character expansion that comes with localization. Keep these tips in mind as you develop an SEO strategy in France. Here’s the good news: from a technical…
Angela Fang
Love3
Market insights
September 12, 2018

How to connect with German online shoppers

The German eCommerce market is full of potential. Here are some tips for how to successfully connect with German shoppers. As with any market you’re trying to enter, you need to consider the best ways to relate to your audience.…
Michelle Lingo
Love24
Uncategorized
September 10, 2018

How We Won the Investors in People Gold Award

We’ve joined the top 16% of UK companies by receiving the Investors in People Gold award. Here’s how we put our people first. Our vision is this: To inspire change in our industry by putting people first and driving action…
Jonny Simpson
Love3
B Corp + Business for good
September 7, 2018

The GrowHaus: B of Service Volunteering

We recently had the incredible opportunity to volunteer at the GrowHaus, a local, non-profit indoor farm in Denver. Thanks to B Local Colorado for organizing the event, we teamed with CauseLabs, a certified B Corp, and individual volunteers to “B”…
Angela Fang
Love2
Language + localization
September 6, 2018

Three Reasons To Localize Your Post-Sales Support

While many companies focus on increasing international sales by localizing customer experience from lead generation to conversion, they often overlook post-sales support. To maximize international growth potential, in-market post-sales support is vital. (more…)
Michelle Lingo
Love19
Market insights
August 27, 2018

Marketing to Japanese Consumers: A How-to Guide

How can you market to Japanese consumers and win customers for your brand? Here’s what you need to know. First and foremost, Japanese consumers prioritize brand trust, reputation, quality, and value over price. So taking these into account as you…
Michelle Lingo
Love3
Digital marketingLanguage + localizationMarket insights
August 13, 2018

Japanese SEO: Get It Right and Get Noticed

Japanese SEO is, in many ways, more straightforward than other international search markets, but there’s still plenty to consider when optimizing your site for Japan.  The good news for digital marketers looking to break into Japan is you don’t need…
Angela Fang
Love3
Digital marketingLanguage + localizationMarket insights
August 13, 2018

Which Japanese Social Media Platforms Are Right for Your Brand?

Even though Japanese social media can be difficult to navigate, you can still find ways to engage with customers on a personal level. And a good place to start is understanding the importance of anonymity in Japanese online culture –…
Michelle Lingo
Love3
Digital marketingMarket insights
July 30, 2018

Luxury Brands and Social Media

Luxury brands and social media. One is exclusive. The other is inclusive. Balancing traditional and digital methods of marketing luxury brands can be a delicate process. Here’s how to make global social platforms work for your luxury brand. While luxury…
Angela Fang
Love4
Uncategorized
July 23, 2018

How to Market a Luxury Brand with a British Identity

British luxury brands are struggling to adapt to changing global trends while also protecting brand identity. Here’s what British brands need to know about maximizing on the global opportunity while preserving brand heritage. The global luxury market is huge. And…
Michelle Lingo
Love14
B Corp + Business for good
June 27, 2018

Aspiring Colorado B Corp: Wordbank Named Honoree

Best for Colorado recently announced its 2018 Honorees. The winners participated in a statewide challenge inviting Colorado companies to strive to be the best for Colorado’s workers, communities and environment. Of the 300 companies that participated in this program, only…
Michelle Lingo
Love11
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ABOUT WORDBANK

We are the marketing localization people. We help brands and their agencies successfully execute strategic marketing and communications programs in over 140 languages across 95+ countries. From simple translation to creative content and digital marketing campaigns, our in-house experts will help you get the results you need to realize your international growth goals.

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  • Language
    • Language Services
    • Translation
    • Transcreation
    • Copywriting
  • Multimedia
    • Multimedia Services
    • Website Localization
    • UX & Design
    • Video Localization
  • Marketing
    • Digital Marketing Services
    • International PPC
    • Global SEO
    • Global Social Media
    • Global Market Insights
  • Portfolio
  • Blog
  • About
    • About Wordbank
    • B Corp Certified
    • Our People
    • Work With Us
    • Contact
  • Get In Touch