Improve the quality (and quantity) of your PPC leads and conversions. We have the skills and resources to boost your international PPC strategy with in-language, in-market keyword research, ad text localization, and account build and set-up. The result: campaigns that are effective across the world.
Our secret to your success simply lies in knowing your audience and knowing search engines.
While it may be tempting to simply translate your English keywords, ad copy, and landing pages for international efforts, success comes from understanding and adapting your strategy to different markets, languages, and cultures. Our in-country experts understand local nuances and go beyond translation and basic campaign management to ensure that you reach your customers in the most authentic way possible.
One of our major hospitality clients achieved a 411% increase in their paid search conversion rate through hyper-relevant, in-language ad copy and by strategically localizing a small (but important) part of their website.
Director, Digital & Creative
We maximize every ad dollar spent with a comprehensive and localized approach to international PPC. Whether it’s Bing or Baidu, Google, Naver, or beyond, we are where your customers are.
In-country language + design experts
For a translation company, you are definitely proving your value above and beyond a linguistics expertise to show that you understand what marketing and SEM professionals need in a B2B setting. That is a unique proposition that we have not found in any other provider, and it certainly helps to build credibility with our European colleagues who are skeptical of an American-based company understanding their cultural uniqueness. We appreciate your time and look forward to building this campaign with you!
Marketing Manager, C.H. Robinson
Some region-specific search engines have stringent rules for setting up shop – including a physical address in-market. Whether you want to reach your audience on a global platform like Google or a market-specific behemoth like Baidu, we’ll handle the setup so you can focus on what matters most: your customers.
IN-LANGUAGE KEYWORD RESEARCH
In-market keyword research is one of the most crucial (and overlooked) aspects of successful international PPC campaigns. Simple translation just won’t cut it. Our in-market experts deliver an authentic experience by conducting in-language, in-platform research and building keyword lists based on local best practices.
Whether it’s ad copy or a landing page, creating authentic international content means more than translating. We take a ground-up approach to developing in-language content so that every message is optimized and relevant to your audience.
Taking a comprehensive approach to campaign development means working with in-country PPC experts to identify the most relevant keywords for your market and align them with ad copy and landing page experiences that resonate based on local trends and consumer preferences.
A healthy PPC account takes a consistent and skilled approach. Continuous optimization, testing, and refinement increase performance and promote growth.
MARKET INSIGHTS + TESTING
A heavy focus on actionable, data-driven insights allows you to reach your target audiences with language- and country-specific strategies. And culturally-informed, multifaceted A/B testing maximizes ROI – fast.