Our experienced and internationally savvy experts will translate your content on time, on budget, and in a way that’s both locally relevant and globally consistent with the essence of your brand.
Content translation is more than just translating words into different languages. It involves understanding and communicating the essence of your brand and the meaning of the message being communicated. It’s about adapting your brand’s tone of voice to the target market, making sure the content is relevant, accurate, relatable, and customized to the target audience. A translation mistake can be very costly for your brand and have a negative – and sometimes irreversible – impact on consumer experience in your target country.
55.5% of all web content is in English. However, only 33% of the people on the web are English native speakers. According to IDS, web users are four times more likely to purchase from a company that communicates in their own language. Additionally, visitors to websites stay twice as long on sites that are available in their native tongue.
Our unique approach to content translation blends traditional and creative language services with global marketing expertise. We’ll help you create engaging experiences for your international audiences and drive results based on your goals.
In-country language + design experts
Prior to finding Wordbank, we had worked with multiple translation vendors and were continuously disappointed because they kept promising services they just couldn’t deliver on. Wordbank is able to localize our files in many different formats, whether XML, InDesign, Excel with minimal involvement on my part. Their file engineers are just great.
Vendor Manager, Towers Watson OSI
From simple to specialist to creative translation – and everything in between – you’re covered. Save budget by translating less (but more relevant) content and matching services to the nature and purpose of your material.
Creative copy peppered with idioms or puns can often get lost in translation. Transcreation by talented linguists preserves the essence and creativity of your content while adapting it for maximum local impact.
When you need more than translation, in-market copywriters create compelling content based on local trends, nuances, and consumer preferences.
Through a combination of industry standard computer aided translation (CAT) tools and expertise in tailoring these tools to meet your unique needs, content specialists ensure consistent quality – at scale and on budget.
Whether you’re a startup or Fortune 500 company, there’s no one-size-fits-all translation technology that will meet all your needs. We’re platform agnostic, so you can use the tools that work best for you and your growth goals.
Not quite ready? No problem. Check out this guide to set up your global marketing strategy for success.