Are slow, rigid international marketing efforts costing you new users? To build your global user base fast, agility is key. Set yourself up for success in 2022 with data-driven, locally relevant, and highly effective marketing localization services that evolve and scale with you.
The software world moves fast. Engaging with international users and driving conversions isn’t easy, especially when you’re up against global behemoths and local power players. You don’t have time (or budget) to waste on low performance marketing localization activities that miss the mark with your key audiences.
The good news? To go toe-to-toe with the best of the best, all you need is an agile, proven roadmap to marketing localization success that meets your short- and long-term goals on your timeline (and budget.)
In 2020, markets outside of North America accounted for 65% of the global software products market, and by 2025, the global opportunity is expected to grow to $1,493 billion."
Software Products Global Market Report 2021: COVID-19 Impact and Recovery to 2030
There’s a dirty secret at the heart of the localization industry. The KPIs language providers like to tout – like cost-per-word savings, turnaround time, and translated content volume – don’t actually mean anything when it comes to marketing. Why? Because none of them can answer this question:
“How effective is this translation effort in achieving my brand’s marketing goals?”
Traditional language services won’t help you drive traffic and conversions from your localized website or optimize digital marketing performance for each target market.
Most localization vendors will deliver a lot of translated content that just won’t hit the mark with your international audiences – or help you hit your KPIs.
Turning your international audiences into new users starts with getting to know them. When you have a deep understanding of what motivates local market software buyers – and how to communicate with them in a culturally relevant way – you’ll set the foundation for building a locally authentic and globally cohesive brand experience.
From there, you can minimize cost and time to launch by focusing on user experience, translating less (but more relevant) content, and improving discoverability. Effective marketing localization is all about optimization based on a cycle of testing, measuring, iterating, and expanding your in-market efforts based on hard data and performance.
Check out these resources on overcoming some of the biggest challenges of software marketing localization to drive measurable success for your brand.
CONNECT (& CONVERT) 24/7
An effective international website takes more than translation. Avoid common pitfalls to deliver an experience that delights users and converts them into customers.
CONVERT MORE USERS FASTER
A more agile approach to international marketing sounds great, but how can you make it happen? Discover the marketing localization framework that will help you iterate, optimize, and expand your global success.
CRAFT CREATIVE AT SCALE
Scaling creative and marketing content internationally is notoriously difficult. Find out how to balance efficiency and effectiveness to launch in-market creative on brand, on time, and on budget.
CREATE COPY THAT LANDS IN ANY LANGUAGE
Translated content falling short? Here’s how to avoid common mistakes and get global marketing content right.
We blend language, creative, and global digital marketing expertise to help you create engaging experiences for your international audiences and drive results based on your global marketing and content goals.
In-country language + design experts
We were interviewing a sales candidate in Germany recently who said he was very impressed with the quality of our German website, and that it made him really want to continue his discussions with us. I thought it was a nice reminder how important a good translation is, and not just for prospects, but for all the parts of our business in EMEA."