Driving global revenue in 2021 with marketing localization
Driving global revenue in 2021 with marketing localization
2020 had its share of… downs and more downs. The global pandemic still looming large across the world. Devastating natural disasters. Massive layoffs. (To name just a few.) The ongoing trauma of 2020 has had a significant impact on our...
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How to achieve marketing ROI in localization
How to achieve marketing ROI in localization
You’ve done the research and know which markets are right for your brand. You’ve localized and optimized the content you think is most relevant. And you’ve gotten in front of your international audience on the channels and platforms most relevant...
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MARKETING TO JAPANESE CONSUMERS: A HOW TO GUIDE
MARKETING TO JAPANESE CONSUMERS: A HOW TO GUIDE
いらっしゃいませ！In Japan, shopkeepers call out “irasshaimase” or “come on in” to greet shoppers. But how can marketing to Japanese consumers win customers for your brand? Here’s what you need to know.
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FRENCH CONSUMER BEHAVIOUR: THREE MYTHS BUSTED
FRENCH CONSUMER BEHAVIOUR: THREE MYTHS BUSTED
You know the stereotypes: The French love excellent food, expensive fashion and exquisite luxury. But times are changing. We bust the myths about French consumer behaviour to help you market more effectively.
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GERMAN CONSUMER BEHAVIOUR: FIVE THINGS SHOPPERS WANT
GERMAN CONSUMER BEHAVIOUR: FIVE THINGS SHOPPERS WANT
To make it in Germany, you’ll need to get to grips with German consumer behaviour. Here’s what German shoppers expect online – and how you can win their hearts.
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HOW TO KEEP PACE WITH CHINESE CONSUMER BEHAVIOUR
HOW TO KEEP PACE WITH CHINESE CONSUMER BEHAVIOUR
China is moving to an all-digital retail value chain. This has wide-ranging implications for Chinese consumer behaviour. If you want to market your product in China, here are the trends you need to keep up with.
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The Key Players in Dutch Social Media
The Key Players in Dutch Social Media
Want to launch a social media campaign in the Netherlands? The popularity of Dutch social media platforms is changing. Here’s what you should know.
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Understanding Consumer Behavior in India
Understanding Consumer Behavior in India
India is home to a host of languages, climates, and traditions. Defining your target audience is key to understanding consumer behavior in India. Here’s how to grow your brand in this fast-paced market. India is made up of 29 states...
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UK eCommerce: 4 Tips to Engage Buyers
UK eCommerce: 4 Tips to Engage Buyers
British consumers are ready and willing to shop online. Here are some tips to get your UK eCommerce strategy off to a good start. It’s no secret: the Brits love online shopping. 86% of UK internet users searched online for...
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Private: Yandex SEO: How to Master Search in Russia
Private: Yandex SEO: How to Master Search in Russia
If you’re launching a website in Russia, you’ll need to become familiar with Yandex, the country’s most popular search engine. Here’s how to boost your brand’s visibility on Russian search with Yandex SEO. Russia is home to 110 million internet...
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Four Brazilian Consumer Behavior Profiles You Need to Know
Four Brazilian Consumer Behavior Profiles You Need to Know
With high brand engagement and rising consumer sales, Brazil is an ambitious company’s dream. But to convince customers to buy what you’re selling, you’ll need in-depth knowledge of Brazilian consumer behavior. In just a few decades, Brazil has transformed itself...
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