2020 had its share of… downs and more downs. The global pandemic still looming large across the world. Devastating natural disasters. Massive layoffs. (To name just a few.) The ongoing trauma of 2020 has had a significant impact on our society, from both an emotional and economic perspective. And the global business environment is more […]

You’ve done the research and know which markets are right for your brand. You’ve localized and optimized the content you think is most relevant. And you’ve gotten in front of your international audience on the channels and platforms most relevant to them. Now it’s time to evaluate what worked and what didn’t – and refine […]

いらっしゃいませ！In Japan, shopkeepers call out “irasshaimase” or “come on in” to greet shoppers. But how can marketing to Japanese consumers win customers for your brand? Here’s what you need to know.

You know the stereotypes: The French love excellent food, expensive fashion and exquisite luxury. But times are changing. We bust the myths about French consumer behaviour to help you market more effectively.

To make it in Germany, you’ll need to get to grips with German consumer behaviour. Here’s what German shoppers expect online – and how you can win their hearts.

China is moving to an all-digital retail value chain. This has wide-ranging implications for Chinese consumer behaviour. If you want to market your product in China, here are the trends you need to keep up with.

Want to launch a social media campaign in the Netherlands? The popularity of Dutch social media platforms is changing. Here’s what you should know.

India is home to a host of languages, climates, and traditions. Defining your target audience is key to understanding consumer behavior in India. Here’s how to grow your brand in this fast-paced market. India is made up of 29 states and seven union territories. While city startups attract major investment, rural villages hail electricity and […]

British consumers are ready and willing to shop online. Here are some tips to get your UK eCommerce strategy off to a good start. It’s no secret: the Brits love online shopping. 86% of UK internet users searched online for a product last month. 81% went on to buy something. And their annual spend online […]

If you’re launching a website in Russia, you’ll need to become familiar with Yandex, the country’s most popular search engine. Here’s how to boost your brand’s visibility on Russian search with Yandex SEO. Russia is home to 110 million internet users. In 2018, 81% of Russians searched online for products (up 18% from the year […]

With high brand engagement and rising consumer sales, Brazil is an ambitious company’s dream. But to convince customers to buy what you’re selling, you’ll need in-depth knowledge of Brazilian consumer behavior. In just a few decades, Brazil has transformed itself from a slow-growth economy into a consumer-based powerhouse. It’s had its share of recent economic […]