Timberland is a global icon. Originally built for hardworking New Englanders back in 1973, the classic yellow boot became the foundation for one of fashion’s truly great brands. Today, Timberland positions itself as a head-to-toe lifestyle brand. Its stylish, classic products are suitable for the city, but at the same time boast outdoor credibility. The brand has stayed true to its proud heritage while continuing to remain relevant and contemporary.
When Timberland approached Wordbank in 2016, they were struggling with their existing localization partner. Quality issues plagued the brand across channels and languages. We helped Timberland achieve consistent quality – on-time and on-budget.
Dedicated linguistic teams in each market enabled us to respond quickly to Timberland’s localization needs. Those team members researched the brand’s history, identity, and style so they could understand Timberland’s goals with both its brand proposition and content offering.
Localizing website, CRM, and external communications content for Timberland in Europe, we’ve helped the brand expand into more languages and content types − such as emails, newsletters, and web editorials. We’re proud to be one of the few content agencies to remain a Timberland partner since 2016.